@article {1013, title = {Genres of Organizational Communication: A Structurational Approach to Studying Communication and Media}, journal = {Academy of Management Review}, volume = {17}, year = {1992}, note = {+ genre+ pdf rhet }, month = {1992}, pages = {299{\textendash}326}, keywords = {emergence, evolution, genre, Giddens, letter, media, medium, memo, structuration, textual}, author = {Yates, JoAnne and Orlikowski, Wanda} }