@article {759, title = {{\textquoteright}Reproducibles, Rubrics, and Everything You Need{\textquoteright}: Genre Theory Today}, journal = {Publications of the Modern Language Association}, volume = {122}, year = {2007}, note = {+ j+ pdf }, month = {2007}, pages = {1626{\textendash}1634}, keywords = {genre, literature, new rhetoric, register, world}, author = {Frow, John} }