@article {1740,
	title = {Connecting Genres and Languages in Online Scholarly Communication: An Analysis of Research Group Blogs},
	journal = {Written Communication},
	volume = {341213},
	year = {2017},
	pages = {441 - 471},
	abstract = {<p>Blogs provide an open space for scholars to share information, communicate about their research, and reach a diversified audience. Posts in academic blogs are usually hybrid texts where various genres are connected and recontextualized; yet little research has examined how these genres function together to support scholars{\textquoteright} activity. The purpose of this article is to analyze how the affordances of new media enable the integration of different genres and different languages in research group blogs written by multilingual scholars and to explore how various genres are coordinated in these blogs to accomplish specific tasks. The study reported in this article shows that the functionalities of the digital medium allow research groups to incorporate myriad genres into their genre ecology and interconnect these genres in opportunistic ways to accomplish complex objectives: specifically, to publicize the group{\textquoteright}s research and activities, make the work of the group members available to the disciplinary community, strengthen social links within their community and connect with the interested public, and raise social awareness. Findings from this study provide insights into the ways in which scholars write networked, multimedia, multigenre texts to support the group{\textquoteright}s social and work activity.</p>
},
	issn = {0741-0883},
	doi = {10.1177/0741088317726298},
	url = {http://journals.sagepub.com/doi/10.1177/0741088317726298http://journals.sagepub.com/doi/pdf/10.1177/0741088317726298http://journals.sagepub.com/doi/full-xml/10.1177/0741088317726298http://journals.sagepub.com/doi/pdf/10.1177/0741088317726298},
	author = {Luz{\'o}n, Mar{\'\i}a Jos{\'e}}
}
@article {1741,
	title = {Public Communication of Science in Blogs},
	journal = {Written Communication},
	volume = {30531},
	year = {2013},
	pages = {428 - 457},
	abstract = {<p>New media are having a significant impact on science communication, both on the way scientists communicate with peers and on the dissemination of science to the lay public. Science blogs, in particular, provide an open space for science communication, where a diverse audience (with different degrees of expertise) may have access to science information intended both for nonspecialist readers and for experts. The purpose of this article is to analyze the strategies used by bloggers to communicate and recontextualize scientific discourse in the realm of science blogs. These strategies involve adjusting information to the readers{\textquoteright} knowledge and information needs, deploying linguistic features typical of personal, informal, and dialogic interaction to create intimacy and proximity, engaging in critical analysis of the recontextualized research and focusing on its relevance, and using explicit and personal expressions of evaluation. The article shows that, given the diverse audience of science posts, bloggers display a blending of discursive practices from different discourses and harness the affordances of new media to achieve their rhetorical purposes.</p>
},
	issn = {0741-0883},
	doi = {10.1177/0741088313493610},
	url = {http://journals.sagepub.com/doi/10.1177/0741088313493610http://journals.sagepub.com/doi/pdf/10.1177/0741088313493610http://journals.sagepub.com/doi/pdf/10.1177/0741088313493610http://journals.sagepub.com/doi/full-xml/10.1177/0741088313493610},
	author = {Luz{\'o}n, Mar{\'\i}a Jos{\'e}}
}
