01515nas a2200145 4500008004100000245008400041210006900125300001200194490000700206520099100213653001201204653002101216100001701237856011501254 2013 eng d00aGenre and activism: School, social movements, and genres as discourse conduits0 aGenre and activism School social movements and genres as discour a353-3720 v143 a

This article examines the literacy practices of three school-based student activist groups: a Gay-Straight Alliance, a high school chapter of Amnesty International, and a human rights club unaffiliated with Amnesty. Specifically, this article investigates how members of the different groups advanced their projects by repurposing school genres such as hallway bulletin boards and office memos. By articulating movement messages in school genres, it is argued, activists tightened their schools’ connections to social movements and circulated movement discourses through school space. After findings on each group are presented, the concept “genre as discourse conduit” is induced from the data and is used to reevaluate the nuances and implications of students’ efforts to articulate movement discourses in school genres. Equipped with this new concept, researchers may better analyze activist groups’ efforts to perform movement work in schools.

10aschools10asocial movements1 aCollin, Ross uhttps://genreacrossborders.org/biblio/genre-and-activism-school-social-movements-and-genres-discourse-conduits01553nas a2200133 4500008004100000245007700041210006900118300001200187490000700199520107900206653001201285100001701297856010501314 2010 eng d00aDoing Dialogue: Genre and Flexibility in Public Engagement with Science0 aDoing Dialogue Genre and Flexibility in Public Engagement with S a397-4160 v183 a

‘Public engagement with science’ is an increasingly important but contested practice. In this study of London's Dana Centre I look at dialogue events carried out there as a case study of public engagement, performing a detailed analysis in order to examine their nature and practice. The analysis suggests that event framings (as found in the discourse of events) are multiple, varying from lecture to open debate. Furthermore the genre of events is flexible, with participant involvement organised through the use of genres derived from education, talkshows and news interviewing as well as more traditional genres such as lectures. While it seems there is flexibility in the practice of these informal dialogue events, they are, however, not open to reinvention by all participants equally. The fluidity of practice observed may be due to the newness of these kinds of processes in most people's experiences. We are therefore observing, on the ground, the traces of contrasting discourses of the right relationship between science and society.

10ascience1 aDavies, S, R uhttps://genreacrossborders.org/biblio/doing-dialogue-genre-and-flexibility-public-engagement-science00565nas a2200145 4500008004100000022001500041245008900056210006900145260004200214300001000256653001700266100001400283700001600297856010600313 1986 eng d a074860103100a'Sweet Secrets' from Occasional Receipt to Specialised Books: The Growth of a Genre0 aSweet Secrets from Occasional Receipt to Specialised Books The G aEdinburghbEdinburgh University Press a36-5910afood studies1 aHunter, L1 aWilson, C.A uhttps://genreacrossborders.org/biblio/sweet-secrets-occasional-receipt-specialised-books-growth-genre00458nam a2200145 4500008004100000022001800041245004300059210004000102260003900142300000800181653000900189653001700198100002100215856007600236 2006 eng d a978078642616400aFood, film and culture: a genre study0 aFood film and culture a genre study aJefferson, NCbMcFarland & Company a21510afilm10afood studies1 aKeller, James, R uhttps://genreacrossborders.org/biblio/food-film-and-culture-genre-study00557nas a2200169 4500008004100000022001800041245005900059210005700118250000800175260003200183300001200215653001400227100002200241700001600263700001500279856009300294 2012 eng d a978047065808600aAlternative and Activist New Media: A Genre Framework0 aAlternative and Activist New Media A Genre Framework a2nd aMalden, MAbWiley-Blackwell a471-49110anew media1 aLievrouw, Leah, A1 aDurham, M.G1 aKellner, D uhttps://genreacrossborders.org/biblio/alternative-and-activist-new-media-genre-framework01749nas a2200169 4500008004100000245011300041210006900154300001200223490000700235520112700242653000901369653001101378653001801389100001701407700001901424856013601443 2013 eng d00aNeoliberal frames and genre of inequality: Recession-era chick flicks and male-centered corporate melodrama0 aNeoliberal frames and genre of inequality Recessionera chick fli a344-3610 v163 a

Media forms play a vital role in making cultural and political sense of the complex economic developments and profound ideological uncertainties which have accompanied the global recession. This article analyses how popular genre cinema tackles the inequalities – in particular, gender inequalities – that follow from the financial crisis, situating Hollywood’s representational strategies in the context of recessionary media culture. It posits and analyses two sub-genres which demonstrate different approaches to an altered socio-economic climate: the recessionary ‘chick flick’ and the corporate melodrama. Amid the financial crisis these sub-genres shift emphasis to respond to changing circumstances, notably in relation to the once-ubiquitous trope of choice central to post-feminist media culture; neoliberal choice rhetoric is now considerably harder to maintain. The two case studies contrast the different ways in which female-centred chick flicks and male-centred corporate melodramas address unemployment, downward mobility and the challenges of work–life balance.

10afilm10agender10aneoliberalism1 aNegra, Diane1 aTasker, Yvonne uhttps://genreacrossborders.org/biblio/neoliberal-frames-and-genre-inequality-recession-era-chick-flicks-and-male-centered-corporate01498nas a2200145 4500008004100000245003400041210002800075300001200103490000600115520111400121653001901235100001601254700001901270856006301289 2010 eng d00aThe Sims: Real Life as Genre0 aSims Real Life as Genre a577-5920 v63 a

This article examines one of the most popular computer games The Sims to consider whether the shared understanding of the game's "rules' can be understood through the concept of genre. The main argument is that the genre being used is "real life'. The game's creators are assuming the players share with them, and with each other, an understanding of real life, which can be transposed into the game world. The article explores this notion of a real-life narrative that is shared, by considering the ways in which family and other relationships are both conceptualized and played out in the game. Whilst real life as genre is problematized here, the tensions and conflicts of contemporary real-world conceptualizations of family and other relationships do appear to be represented in the game. What is interesting then, given this, are the ways in which players negotiate the gameplay. The article concludes by suggesting that players are active agents negotiating both the game' s version of real life, and their own real-world experiences.

10acomputer games1 aNutt, Diane1 aRailton, Diane uhttps://genreacrossborders.org/biblio/sims-real-life-genre01570nas a2200145 4500008004100000245006700041210006300108300001000171490000700181520109900188653000901287653001701296100001701313856009401330 2008 eng d00aSumptuous Texts: Consuming 'Otherness' in the Food Film Genre0 aSumptuous Texts Consuming Otherness in the Food Film Genre a68-900 v253 a

In recent years, food has played an increasingly prominent role in the mainstream media in a variety of ways. As one manifestation of this trend, “food films” have coalesced into a bona fide genre in contemporary popular culture. In this essay, I seek to contribute to the growing conversation regarding the symbolic role and rhetorical function of mediated representations of food. In an analysis of three films of that genre—Like Water for Chocolate, Chocolat, and Woman on Top—I argue that these films are unified not only insofar as they feature food but also, and more importantly, with respect to how they use food to engage and assuage anxieties attendant to contemporary cultural ambiguities and permeabilities, especially around race/ethnicity and gender. Specifically, I contend that these films offer food as a rhetorical device through which discourses of privilege are reconciled with and restabilised against contemporary practices of desire and consumption, especially (and increasingly) for and of the “Other.”

10afilm10afood studies1 aShugart, H.A uhttps://genreacrossborders.org/biblio/sumptuous-texts-consuming-otherness-food-film-genre01530nas a2200145 4500008004100000245008700041210006900128260004500197300001200242520096200254100001401216700001501230700002001245856011901265 2012 eng d00aFood Innovation and Technacy Genre Theory: Implications for Teaching and Learning0 aFood Innovation and Technacy Genre Theory Implications for Teach aBrisbanebPrimrose Hall Publishing Group a104-1143 a

One of the most rapidly developing and ubiquitous areas on offer in many school curriculums is the study of our physical and digital world; we may refer to this broad area as the study of anthropological technologies. A significant dimension of this field is the study of food technology, which is under pressure to be a source for solutions to world food production. This chapter presents research on how well the school system aligns with the post school demand for the range of skills and knowledge required to meet the complex challenges facing food innovations and production. The findings suggest that far greater clarity and classification methods are needed to help school systems align with post school understandings of what Food Technology knowledge entails. The findings also support a framework known as Technacy Genre Theory as a way to assist identifying the relative similarity between forms of technological knowledge and practice.

1 aTurner, A1 aSeemann, K1 aVan Der Zwan, R uhttps://genreacrossborders.org/biblio/food-innovation-and-technacy-genre-theory-implications-teaching-and-learning01661nas a2200157 4500008004100000245007600041210006900117300001200186490000600198520113000204653001801334653001501352653001701367100001701384856010201401 2012 eng d00a'Advertorials': A genre-based analysis of an emerging hybridized genre0 aAdvertorials A genrebased analysis of an emerging hybridized gen a323-3460 v63 a

Genre analysis has been applied to a sizable body of linguistic studies on various text types. However, little attention has been paid to advertorials as an emerging hybridized genre. To identify the generic and linguistic characteristics of advertorials, and therefore to classify advertorials into an appropriate genre, this study carries out a comprehensive genre analysis of advertorials based on Bhatia’s (1993) seven-step genre analysis methodology. A corpus of 55 advertorials was collected from four English-language magazines and two English-language newspapers, from which a sub-corpus of 12 samples was further selected for a thorough examination of linguistic characteristics. Attempting to gain a comprehensive view of generic features of advertorials, this study makes a critical comparison of advertorials with three inextricably related genres: advertisements, news stories and editorials. Linguistic evidence sufficiently demonstrates that advertorials share fundamental generic and linguistic natures with advertisements and proposes classifying advertorials as a sub-genre of advertisements.

10aadvertisement10aeditorials10anews stories1 aZhou, Sijing uhttps://genreacrossborders.org/biblio/advertorials-genre-based-analysis-emerging-hybridized-genre