TY - JOUR T1 - Reproduced and Emergent Genres of Communication on the World Wide Web JF - The Information Society Y1 - 2000 A1 - Crowston, Kevin A1 - Williams, Marie KW - genre KW - medium KW - novel KW - Orlikowski KW - structuration KW - web KW - Yates VL - 16 SP - 201–215 N1 - + pdf rhet+ pdf 702 (HICSS version 97) ER - TY - JOUR T1 - The Wider Circle of Friends in Adolescence JF - American Journal of Sociology Y1 - 1995 A1 - Giordano, Peggy C. KW - autograph KW - genre KW - yearbook AB - Adolescents interact with a variety of peers, in addition to the closefriends generally emphasized in the literature. In this article I contrast the style and content of the communications directed to close friends and other youths characterized by varying degrees of "nearness and remoteness." The handwritten messages found in high school yearbooks are analyzed and used to illustrate some of the distinct features of each type of discourse. This analysis suggests that while intimate relations undoubtedly playa key role in development, adolescents also learn a great deal about themselves and the social world they must navigate through their interactions with the wider circle of friends. VL - 101 SP - 661–697 N1 - + pdf ER - TY - JOUR T1 - The Memo and Modernity JF - Critical Inquiry Y1 - 2004 A1 - Guillory, John KW - clarity KW - education KW - evolution KW - genre KW - information KW - information society KW - memorandum KW - modernity KW - persuasion KW - rhetoric KW - technicity KW - Yates VL - 31 SP - 108–132 N1 - + pdf ER - TY - JOUR T1 - Dismantling the guitar hero? A case of prodused parody and disarmed subversion JF - Convergence: The International Journal of Research into New Media Technologies Y1 - 2013 A1 - Skageby, Jorgen KW - Audiences KW - critical intertextuality KW - genre analysis KW - parody KW - produsage KW - shreds KW - YouTube KW - [gender] AB -

A ‘shreds’ video combines existing live music concert footage, predominantly including a famous
male rock guitarist or guitar based rock group, with a self-produced overdubbed soundtrack. The
result is a musical parody that exists in an intersection between production and consumption and
works as a within-genre evolution. The shred is controversial and its most popular instalments
have been pulled from YouTube on claims of copyright infringement. This paper examines shreds
as a form of multimodal intertextual critique by engaging with the videos themselves, as well as
audience responses to them. As such, the applied method is genre analysis and multimodal semiotics
geared towards the analysis of intertextual elements. The paper shows how prodused parody
exists as a co-dependence between: (1) production and consumption; (2) homage and subversion;
(3) comprehension and miscomprehension; and (4) media synchronicity and socioeconomic dis/
harmony. The paper also discusses how shreds can be interpreted as tampered-with gender
performances. In conclusion, it becomes clear that the produsage of shred videos is part of ‘piracy
culture’ because it so carefully balances between the mainstream and counter-culture, between
the legal and the illegal, and between the commoditized artefact and networked production.

VL - 19 SP - 63-76 CP - 1 ER - TY - JOUR T1 - The Development of a Virtual Community of Practices Using Electronic Mail and Communicative Genres JF - Journal of Business and Technical Communication Y1 - 2003 A1 - Zucchermaglio, Cristina A1 - Talamo, Alessndra KW - community KW - email KW - genre KW - repertoire KW - Suchman KW - Yates VL - 17 SP - 259–284 N1 - + j ER -