TY - JOUR T1 - Mandatory Genres: The Case of European Public Assessment Report (EPAR) JF - Text & Talk Y1 - 2008 A1 - Askehave, Inger A1 - Zethsen, Karen K. KW - genre KW - patient communication KW - translation AB - The aim of this article is to consider the nature of mandatory genres (legallyregulated genres) emanating from European Union directives and point to the challenges that such genres pose due to their legal origin and complex text production and text reception processes. Taking its point of departure in one of the most recent mandatory genres within an EU medicinal assessment and approval context (the European Public Assessment Report [EPAR] summary) the article presents the results of an empirical study of 15 EU-approved, Danish EPAR summaries, testing whether the respondents believe the EPAR summaries live up to their declared purpose. The article concludes that the majority of the respondents do not think the EPAR summary fulfills its communicative purposes of providing information about The Committee for Medicinal Products for Human Use’s review and recommendation of the product and providing information that is understandable and useful to laypersons, respectively. The article points to some of the reasons why, in spite of careful preparation, and extensive guidelines prior to its ‘launch’ into the discourse community, the EPAR summary apparently fails to fulfill its communicative purposes. VL - 28 SP - 167–191 N1 - + pdf ER - TY - JOUR T1 - Modern Evolution of the Experimental Report in Physics: Spectroscopic Articles in Physical Review, 1893–1980 JF - Social Studies of Science Y1 - 1984 A1 - Bazerman, Charles KW - evolution KW - genre AB - Recent studies of scientific texts need to be set against the history of the genre,which in part establishes the institutional framework within which any individual text is created. The definition of the appropriate form of communication is part of how a discipline constitutes itself, and is part of the achievement of that discipline. This paper examines the changing features of spectroscopic articles in Physical Review since its founding. Analyses of article length, use of references, sentence length and syntax, vocabulary, graphic features, organization and argument indicate that articles become increasingly theory-based and knowledge-embedded through time. Self-consciousness about the theoretical character of argument also increases. The changing character of communication within a scientific community also has implications for the social structure of that community. VL - 14 SP - 163–196 N1 - + pdf ER - TY - JOUR T1 - The Materiality of Language and the Pedagogy of Exchange JF - Pedagogy Y1 - 2001 A1 - Bleich, David KW - Cohen KW - genre KW - materialism KW - Wittgenstein VL - 1 SP - 117–141 N1 - + j ER - TY - JOUR T1 - Materiality, genre, and language use: Introduction JF - College English Y1 - 2003 A1 - Bleich, David KW - genre KW - language KW - material KW - materialism KW - materiality VL - 65 SP - 469–475 N1 - + j ER - TY - BOOK T1 - Modern Rhetoric Y1 - 1979 A1 - Brooks, Cleanth A1 - Warren, Robert Penn KW - genre PB - Harcourt Brace Jovanovich CY - New York N1 - +orig date 1972 ER - TY - JOUR T1 - The moral self and ethical dialogism: Three genres JF - Philosophy and Rhetoric Y1 - 1995 A1 - Brown, Vivienne VL - 28 SP - 276-299 CP - 4 ER - TY - JOUR T1 - A masterpiece in a new genre: The rhetorical negotiation of two audiences in Schrödinger's 'What is Life?' JF - Technical Communication Quarterly Y1 - 1994 A1 - Ceccarelli, Leah VL - 3 SP - 7/17/2015 UR - http://www.tandfonline.com/doi/abs/10.1080/10572259409364555 ER - TY - JOUR T1 - Medical Text and Historical Context: Research Issues and Methods in History and Technical Communication JF - Journal of Technical Writing and Communication Y1 - 1993 A1 - Conno, Jennifer J. VL - 23 SP - 211-232 ER - TY - JOUR T1 - Missed Opportunities in the Review and Revision of Clinical Study Reports JF - Journal of Business and Technical Communication Y1 - 2012 A1 - Cuan, Gregory P. A1 - Bernhardt, Stephen A. VL - 26 SP - 131-170 ER - TY - JOUR T1 - Materiality and Genre in the Study of Discourse Communities JF - College English Y1 - 2003 A1 - Devitt, Amy J A1 - Bawarshi, Anis A1 - Reiff, Mary Jo KW - classroom KW - ethnography KW - ethnomethodology KW - jury instructions KW - materiality KW - medical records VL - 65 SP - 541–558 N1 - + j ER - TY - BOOK T1 - Macrostructures Y1 - 1980 A1 - van Dijk, Teun KW - genre KW - macrostructure PB - Lawrence Erlbaum CY - Hillsdale, NJ N1 - QJS ER - TY - ABST T1 - Modern Genre Theory Y1 - 2000 A1 - Duff, David KW - Bakhtin KW - Colie KW - Croce KW - Derrida KW - Fowler KW - Frye KW - Genette KW - Jameson KW - Jauss KW - literary genre KW - Propp KW - Todorov PB - Pearson Education CY - New York N1 - textbook ER - TY - ABST T1 - Making Sense of Computer-Mediated Communication (CMC): Conversations as Genres, CMC Systems as Genre Ecologies Y1 - 2000 A1 - Erickson, Thomas ED - Sprague, Ralph H., Jr. KW - CMC KW - conversation KW - digital KW - ecology KW - genre KW - internet JA - 33rd Hawaii International Conference on System Sciences PB - IEEE Computer Society Press CY - Maui VL - 2 N1 - + pdf ER - TY - BOOK T1 - Metaphors of Genre Y1 - 1993 A1 - Fishelov, David KW - biology KW - family KW - institutions KW - literary genre KW - speech act PB - Penn State University Press CY - University Park, PA SN - 0-271-00886-5 N1 - + ER - TY - JOUR T1 - A Motive View of Communication JF - Quarterly Journal of Speech Y1 - 1970 A1 - Fisher, Walter R. KW - genre KW - motive VL - 56 SP - 131–139 N1 - QJS ER - TY - JOUR T1 - A Meditation on Proposals and Their Backgrounds JF - Journal of Technical Writing and Communication Y1 - 1987 A1 - Freed, Richard C. VL - 17 SP - 157-163 ER - TY - CHAP T1 - Meta-genre T2 - The Rhetoric and Ideology of Genre: Strategies for Stability and Change Y1 - 2002 A1 - Giltrow, J ED - Coe, R ED - Lingard, L ED - Teslenko, T JA - The Rhetoric and Ideology of Genre: Strategies for Stability and Change PB - Hampton Press CY - Cresskill, NJ SP - 187-205 ER - TY - JOUR T1 - Mode, Medium, and Genre: A Case Study of Decisions in New-Media Design JF - Journal of Business and Technical Communication Y1 - 2008 A1 - Graham, S. Scott A1 - Whalen, Brandon VL - 22 SP - 65-91 ER - TY - JOUR T1 - Mode, Medium, and Genre: A Case Study of Decisions in New-Media Design JF - Journal of Business & Technical Communication Y1 - 2008 A1 - Graham, S. Scott A1 - Whalen, Brandon KW - case study KW - e-genre KW - genre KW - hybrid KW - medium KW - mode KW - new media KW - web design AB - Recently, scholars of new media have been exploring the relationshipsbetween genre theory and new media. While these scholars have provided a great deal of insight into the nature of e-genres and how they function in professional contexts, few address the relationship between genre and newmedia theories from a designer’s perspective. This article presents the results of an ethnographic-style case study exploring the practice of a professional new-media designer. These results (a) confirm the role of dynamic rhetorical situations and hybridity during the new-media design process; (b) suggest that current genre and new-media theories underestimate the complexity of the relationships between mode, medium, genre, and rhetorical exigencies; and (c) indicate that a previously unrecognized form of hybridity exists in contemporary e-genres. VL - 22 SP - 65–91 N1 - + pdf ER - TY - JOUR T1 - The Memo and Modernity JF - Critical Inquiry Y1 - 2004 A1 - Guillory, John KW - clarity KW - education KW - evolution KW - genre KW - information KW - information society KW - memorandum KW - modernity KW - persuasion KW - rhetoric KW - technicity KW - Yates VL - 31 SP - 108–132 N1 - + pdf ER - TY - BOOK T1 - Metadiscourse in Written Genres: Uncovering Textual and Interactional Aspects of Texts Y1 - 2017 ED - Hatipoglu, Ciler ED - Akbas, Erdem ED - Bayyurt, Yasemin PB - Peter Lang D UR - http://www.peterlang.com/view/title/63601http://www.peterlang.com/view/title/63601 ER - TY - CHAP T1 - A Model for Describing 'New' and 'Old' Properties of CMC Genres: The Case of Digital Folklore T2 - Genres in the Internet: Issues in the Theory of Genre Y1 - 2009 A1 - Heyd, Theresa ED - Giltrow, Janet ED - Stein, Dieter KW - ecology KW - function KW - genre KW - hybrid KW - internet KW - Swales JA - Genres in the Internet: Issues in the Theory of Genre PB - John Benjamins CY - Amsterdam SP - 239–262 N1 - + b+pdf scanned ER - TY - JOUR T1 - The Modern Novel from a Sociological Perspective: Towards a Strategic Use of the Notion of Genres JF - Journal of Narrative Theory Y1 - 2008 A1 - Just, Daniel KW - Bahktin KW - Bildungsroman KW - novel KW - Watt KW - White AB - The new literary form created by the English writers of that period strikes one as radically innovative both because of its literary qualities and because of its social function. Since the new genre was capable of recording the significant socio-cultural changes of the time, the novel, according to Watt, emerged not only as a literary genre, as one form of art among others, but as a privileged cultural product. Since the imaginary world created by the novel reflects and reproduces the modern social condition, that is, the image of personhood as a selfenclosed subjectivity, the question is what type of narrative literature would be capable of resisting the novel and providing a viable alternative to it. VL - 38 SP - 378–397 N1 - + pdf ER - TY - JOUR T1 - Mentors, models and clients: using the professional engineering community to identify and teach engineering genres JF - IEEE Transactions on Professional Communication Y1 - 1999 A1 - Kryder, L. G VL - 42 SP - 3/11/2015 UR - http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=749362 ER - TY - CHAP T1 - Making sense of a generic label: A study of genre (re)cognition among novice genre analysts T2 - Genre in Language, Discourse and Cognition Y1 - 0 A1 - Inger Lassen JA - Genre in Language, Discourse and Cognition PB - De Gruyter Mouton CY - Berlin/Boston VL - 33 SP - 393-426 ER - TY - JOUR T1 - Making peace through apology JF - Greater Good Y1 - 2004 A1 - Lazare, Aaron KW - apology KW - forgiveness KW - genre SP - 16–19 UR - http://peacecenter.berkeley.edu/greater_current_issue.html N1 - + pdf rhet ER - TY - JOUR T1 - On the Material and the Symbolic: Silverstone's Double Articulation of Research Traditions in New Media Studies JF - New Media & Society Y1 - 2007 A1 - Livingstone, Sonia KW - genre KW - identity KW - internet KW - media KW - online VL - 9 SP - 16–24 ER - TY - JOUR T1 - Meeting Minutes as Symbolic Action JF - Journal of Business and Technical Communication Y1 - 1998 A1 - McEachern, Robert W. VL - 12 SP - 198-216 ER - TY - CHAP T1 - Maybe Epic: The Origins and Reception of Sumerian Heroic Poetry T2 - Epic and History Y1 - 2010 A1 - Piotr Michalowski A1 - David Konstan A1 - Kurt A. Raaflaub JA - Epic and History PB - Wiley-Blackwell CY - Chichester SP - 7-25 ER - TY - BOOK T1 - Music Genres and Corporate Cultures Y1 - 1999 A1 - Negus, Keith AB -

Music Genres and Corporate Cultures explores the seemingly haphazard workings of the music industry, tracing the uneasy relationship between economics and culture; `entertainment corporations' and the artists they sign. Keith Negus examines the contrasting strategies of major labels like Sony and Polygram in managing different genres, artists and staff. How do takeovers affect the treatment of artists? Why has Polygram been perceived as too European to attract US artists? And how did Warner's wooden floors help them sign Green Day? Through in-depth case studies of three major genres; rap, country, and salsa, Negus explores the way in which the music industry recognises and rewards certain sounds, and how this influences both the creativity of musicians, and their audiences. He examines the tension between raps public image as the spontaneous `music of the streets' and the practicalities of the market, and asks why country labels and radio stations promote top-selling acts like Garth Brooks over hard-to-classify artists like Mary Chapin-Carpenter, and how the lack of soundscan systems in Puerto Rican record shops affects salsa music's position on the US Billboard chart. Drawing on over seventy interviews with music industry personnel in Britain and the United States, Music Genres and Corporate Cultures shows how the creation, circulation and consumption of popular music is shaped by record companies and corporate business styles while stressing that music production takes within a broader culture, not totally within the control of large corporations.

From: www.amazon.com/Music-Genres-Corporate-Cultures-Keith/dp/0415174007

PB - Routledge CY - London SP - 224 SN - 978-0415174008 ER - TY - JOUR T1 - A Model of Hierarchical Meanings in Coherent Conversation and a Study of Indirect Responses JF - Communication Monographs Y1 - 1979 A1 - Pearce, W. Barnett A1 - Conklin, Forrest KW - conversation KW - genre KW - hierarchy VL - 46 SP - 76–87 N1 - + au ER - TY - JOUR T1 - More than Just Remixing: Uptake and New Media Composition JF - Computers and Composition Y1 - 2013 A1 - Brian Ray AB -

This article turns to genre theory’s recent explorations of uptake, broadly defined as the ways genres interact, as a resource forsketching a pedagogy of shuttling between genres. Using uptake, I intend to reconceptualize multimodal compositions as a meansof participating in rhetorical ecologies that consist of transactions between genres instead of thinking of remixes as an end inthemselves. In this article, I first define the concept of uptake in detail and discuss its use in rhetorical genre studies. After furtherillustrating uptake through an analysis of transactions between YouTube parodies and the 2005 German language film Downfall, Idiscuss existing scholarship in multimodal composition that draws on genre but not the idea of uptake in order to lay a foundation fora pedagogy that highlights the links, feedbacks, and rules that coordinate genres. My aim in the last section is to sketch possibilitiesfor how teachers and students can deploy the concept of uptake as a rhetorical tool to strengthen their awareness of genre andmultimodality. In doing this, I hope to reposition multimodal projects as beginnings or midpoints that lead to students’ emersioninto public discourse rather than culminations or end goals in themselves. Integrating studies of uptake into writing curricula in thisway will help students to make sophisticated rhetorical decisions in the age of media convergence.

VL - 30 SP - 183-196 CP - 3 ER - TY - JOUR T1 - More than Just Remixing: Uptake and New Media Composition JF - Computers and Composition Y1 - 2013 A1 - Ray, Brian KW - convergence KW - multimodality KW - new media composition KW - pedagogy KW - remix KW - uptake AB -

This article turns to genre theory's recent explorations of uptake, broadly defined as the ways genres interact, as a resource for sketching a pedagogy of shuttling between genres. Using uptake, I intend to reconceptualize multimodal compositions as a means of participating in rhetorical ecologies that consist of transactions between genres instead of thinking of remixes as an end in themselves. In this article, I first define the concept of uptake in detail and discuss its use in rhetorical genre studies. After further illustrating uptake through an analysis of transactions between YouTube parodies and the 2005 German language film Downfall, I discuss existing scholarship in multimodal composition that draws on genre but not the idea of uptake in order to lay a foundation for a pedagogy that highlights the links, feedbacks, and rules that coordinate genres. My aim in the last section is to sketch possibilities for how teachers and students can deploy the concept of uptake as a rhetorical tool to strengthen their awareness of genre and multimodality. In doing this, I hope to reposition multimodal projects as beginnings or midpoints that lead to students’ emersion into public discourse rather than culminations or end goals in themselves. Integrating studies of uptake into writing curricula in this way will help students to make sophisticated rhetorical decisions in the age of media convergence.

VL - 30 SP - 183–196 CP - 3 ER - TY - JOUR T1 - More than Just Remixing: Uptake and New Media Composition JF - Computers and Composition Y1 - 2013 A1 - Brian Ray AB -

This article turns to genre theory’s recent explorations of uptake, broadly defined as the ways genres interact, as a resource forsketching a pedagogy of shuttling between genres. Using uptake, I intend to reconceptualize multimodal compositions as a meansof participating in rhetorical ecologies that consist of transactions between genres instead of thinking of remixes as an end inthemselves. In this article, I first define the concept of uptake in detail and discuss its use in rhetorical genre studies. After furtherillustrating uptake through an analysis of transactions between YouTube parodies and the 2005 German language film Downfall, Idiscuss existing scholarship in multimodal composition that draws on genre but not the idea of uptake in order to lay a foundation fora pedagogy that highlights the links, feedbacks, and rules that coordinate genres. My aim in the last section is to sketch possibilitiesfor how teachers and students can deploy the concept of uptake as a rhetorical tool to strengthen their awareness of genre andmultimodality. In doing this, I hope to reposition multimodal projects as beginnings or midpoints that lead to students’ emersioninto public discourse rather than culminations or end goals in themselves. Integrating studies of uptake into writing curricula in thisway will help students to make sophisticated rhetorical decisions in the age of media convergence. © 2013 Elsevier Inc. All rights reserved.

VL - 30 SP - 183-196 CP - 3 ER - TY - JOUR T1 - The Mundane, Power, and Symmetry: A Reading of the Field with Dorothy Winsor and the Tradition of Ethnographic Research JF - Technical Communication Quarterly Y1 - 2011 A1 - Read, Sarah VL - 20 SP - 353-383 UR - http://www.tandfonline.com/doi/pdf/10.1080/10572252.2011.596721 ER - TY - CHAP T1 - Mediating Materiality and Discursivity: Critical Ethnography as Meta-Generic Learning T2 - Ethnography Unbound: From Theory Shock to Critical Praxis Y1 - 2004 A1 - Reiff, Mary Jo ED - Stephen G. Brown ED - Sidney I. Dobrin JA - Ethnography Unbound: From Theory Shock to Critical Praxis PB - SUNY P CY - New York SP - 35-51 ER - TY - JOUR T1 - Mapping the Research Questions in Technical Communication JF - Journal of Business and Technical Communication Y1 - 2009 A1 - Rude, Carolyn D. VL - 23 SP - 174-215 ER - TY - JOUR T1 - Meeting Students Where They Are: Advancing a Theory and Practice of Archives in the Classroom JF - Journal of Technical Writing and Communication Y1 - 2011 A1 - Saidy, Christina A1 - Hannah, Mark A1 - Sura, Tom VL - 41 SP - 173-191 ER - TY - CONF T1 - Modeling Genre Ecologies T2 - 20th Annual International Conference on Computer Documentation Y1 - 2002 A1 - Spinuzzi, Clay KW - activity theory KW - compound mediation KW - genre KW - genre ecology KW - tracing AB - The genre ecology framework is an analytical framework forstudying how people use multiple artifacts – such as documentation, interfaces, and annotations – to mediate their work activities. Unlike other analytical frameworks, the genre ecology framework has been developed particularly for technical communication research, particularly in its emphasis on interpretation, contingency, and stability. Although this framework shows much promise, it is more of a heuristic than a formal modeling tool; it helps researchers to pull together impressions, similar to contextual design’s work models, but it has not been implemented as formally as distributed cognition’s functional systems. In this paper, I move toward a formal modeling of genre ecologies. First, I describe the preliminary results of an observational study of seven workers in two different functional teams of a medium-sized telecommunications company (a subset of a larger, 89-worker study). I use these preliminary results to develop a model of the genres used by these two teams, how those genres interconnect to co-mediate the workers’ activities, and the breakdowns that the workers encounter as genres travel across the boundaries of the two teams. I conclude by (a) describing how formal models of genre ecologies can help in planning and designing computer documentation and (b) discussing how these models can be further developed. JA - 20th Annual International Conference on Computer Documentation PB - ACM Press SP - 200–207 ER - TY - JOUR T1 - Making the Pitch: Examining Dialogue and Revisions in Entrepreneurs' Pitch Decks JF - IEEE Transactions on Professional Communication Y1 - 2014 A1 - Spinuzzi, C. A1 - Nelson, S. A1 - Thomson, K. S. A1 - Lorenzini, F. A1 - French, R.A. A1 - Pogue, G. A1 - Burback, S.D. A1 - Momberger, J. VL - 57 SP - 158-181 UR - http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=6877737 ER - TY - JOUR T1 - Mobility and Composition: The Architecture of Coherence in Non-places JF - Technical Communication Quarterly Y1 - 2007 A1 - Swarts, Jason VL - 16 SP - 279-309 UR - http://www.tandfonline.com/doi/abs/10.1080/10572250701291020 ER - TY - JOUR T1 - The Myth of the Rhetorical Situation JF - Philosophy and Rhetoric Y1 - 1973 A1 - Vatz, Richard KW - genre KW - situation VL - 6 SP - 154–161 N1 - + ER - TY - JOUR T1 - 'Mutt Genres' and the Goal of FYC: Can We Help Students Write the Genres of the University? JF - College Composition and Communication Y1 - 2009 A1 - Wardle, Elizabeth KW - genre KW - genre knowledge KW - instruction KW - transfer VL - 60 SP - 756–789 N1 - + j+ pdf ER - TY - JOUR T1 - Models and the Teaching of Technical Writing JF - Journal of Technical Writing and Communication Y1 - 1989 A1 - Werne, Warren W. VL - 19 SP - 69-81 ER - TY - JOUR T1 - Meeting Minutes as a Rhetorical Genre: Discrepancies Between Professional Writing Textbooks and Workplace Practice Tutorial JF - IEEE Transactions on Professional Communication Y1 - 2006 A1 - Wolfe, Joanna VL - 49 SP - 254-364 UR - http://ieeexplore.ieee.org/ielx5/47/4016259/04016274.pdf?tp=&arnumber=4016274&isnumber=4016259 ER -