%0 Journal Article %J Journal of Business and Technical Communication %D 2007 %T Seeing and Listening: A Visual and Social Analysis of Optometric Record-Keeping Practices %A Varpio, Lara %A Spafford, Marlee M %A Schryer, Catherine F. %A Lingard, Lorelei %K genre %K health care %K medical case presentation %K patient record %K visual rhetoric %B Journal of Business and Technical Communication %V 21 %P 343–375 %8 2007 %G eng