@article {RN57,
	title = {Persuasive Techniques Used in Fundraising Messages},
	journal = {Journal of Technical Writing and Communication},
	volume = {32},
	number = {3},
	year = {2002},
	pages = {245-265},
	doi = {10.2190/BE4V-QJNC-Q97H-DFXN},
	author = {Spears, Lee A.}
}
