@article {RN196, title = {{\textquoteright}Just the Boys Playing on Computers{\textquoteright}: An Activity Theory Analysis of Differences in the Cultures of Two Engineering Firms}, journal = {Journal of Business and Technical Communication}, volume = {15}, number = {2}, year = {2001}, pages = {164-194}, author = {Artemeva, Natasha and Freedman, Aviva} }