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Academic Literacies academic writing activity theory aesthetics Amy Devitt Aristotle Bakhtin business Carolyn Miller community composition creative nonfiction creative writing discourse English for academic purposes ESP essay evolution film film studies genre Genre analysis genre analysis genre awareness genre emergence genre innovation genre study genre system genre theory globalization indie interdisciplinarity linguistics literary genre literary studies literature media multimodality music new media parascientific pedagogy politics pop music popular music professional writing rhetoric rhetorical criticism rhetorical genre rhetorical genre studies social action sociology teaching technical writing television television studies Text type Todorov uptake Writing Across the Curriculum