@article {RN62,
	title = {Assessing Scholarly Multimedia: A Rhetorical Genre Studies Approach},
	journal = {Technical Communication Quarterly},
	volume = {21},
	number = {1},
	year = {2012},
	pages = {61-77},
	doi = {10.1080/10572252.2012.626390},
	url = {http://www.tandfonline.com/doi/abs/10.1080/10572252.2012.626390},
	author = {Ball, Cheryl E.}
}
