@article {772,
	title = {Mode, Medium, and Genre: A Case Study of Decisions in New-Media Design},
	journal = {Journal of Business \& Technical Communication},
	volume = {22},
	year = {2008},
	note = {+ pdf},
	month = {2008},
	pages = {65{\textendash}91},
	abstract = {Recently, scholars of new media have been exploring the relationshipsbetween genre theory and new media. While these scholars have provided
a great deal of insight into the nature of e-genres and how they function in
professional contexts, few address the relationship between genre and newmedia
theories from a designer{\textquoteright}s perspective. This article presents the results
of an ethnographic-style case study exploring the practice of a professional
new-media designer. These results (a) confirm the role of dynamic rhetorical
situations and hybridity during the new-media design process; (b) suggest
that current genre and new-media theories underestimate the complexity of
the relationships between mode, medium, genre, and rhetorical exigencies;
and (c) indicate that a previously unrecognized form of hybridity exists in
contemporary e-genres.
},
	keywords = {case study, e-genre, genre, hybrid, medium, mode, new media, web design},
	author = {Graham, S. Scott and Whalen, Brandon}
}
