01570nam a2200181 4500008004100000020001800041245007000059210006900129250000600198260003000204300000800234490000600242520093800248653004901186100002401235700002801259856010101287 2019 eng d a978902720466000aScience Communication on the Internet. Old genres meet new genres0 aScience Communication on the Internet Old genres meet new genres a1 aAmsterdambJohn Benjamins a2420 v 3 a
This book examines the expanding world of genres on the Internet to understand issues of science communication today. The book explores how some traditional print genres have become digital, how some genres have evolved into new digital hybrids, and how and why new genres have emerged and are emerging in response to new rhetorical exigences and communicative demands. Because social actions are in constant change and, ensuing from this, genres evolve faster than ever, it is important to gain insight into the interrelations between old genres and new genres and the processes underpinning the construction of new genre sets, chains and assemblages for communicating scientific research to both expert and diversified audiences. In examining scientific genres on the Internet this book seeks to illustrate the increasing diversification of genre ecologies and their underlying social, disciplinary and individual agendas.
10ascience; digital genres; rhetoric; exigences1 aLuzón, Maria-José1 aPérez-Llantada, Carmen uhttps://genreacrossborders.org/content/science-communication-internet-old-genres-meet-new-genres