01749nas a2200169   4500008004100000245011300041210006900154300001200223490000700235520112700242653000901369653001101378653001801389100001701407700001901424856013601443       2013                        eng d00aNeoliberal frames and genre of inequality:  Recession-era chick flicks and male-centered corporate melodrama0 aNeoliberal frames and genre of inequality Recessionera chick fli  a344-3610 v163 a<p>Media forms play a vital role in making cultural and political sense of the complex economic developments and profound ideological uncertainties which have accompanied the global recession. This article analyses how popular genre cinema tackles the inequalities &ndash; in particular, gender inequalities &ndash; that follow from the financial crisis, situating Hollywood&rsquo;s representational strategies in the context of recessionary media culture. It posits and analyses two sub-genres which demonstrate different approaches to an altered socio-economic climate: the recessionary &lsquo;chick flick&rsquo; and the corporate melodrama. Amid the financial crisis these sub-genres shift emphasis to respond to changing circumstances, notably in relation to the once-ubiquitous trope of choice central to post-feminist media culture; neoliberal choice rhetoric is now considerably harder to maintain. The two case studies contrast the different ways in which female-centred chick flicks and male-centred corporate melodramas address unemployment, downward mobility and the challenges of work&ndash;life balance.</p>
10afilm10agender10aneoliberalism1 aNegra, Diane1 aTasker, Yvonne  uhttps://genreacrossborders.org/biblio/neoliberal-frames-and-genre-inequality-recession-era-chick-flicks-and-male-centered-corporate