TY - JOUR T1 - Figures of Speech as Persuasive Strategies in Early Commercial Communication: The Use of Dominant Figures in the Raleigh Reports About Virginia in the 1580s JF - Technical Communication Quarterly Y1 - 2005 A1 - Moran, Michael G. VL - 14 SP - 183-196 UR - http://www.tandfonline.com/doi/abs/10.1207/s15427625tcq1402_4 ER -