TY - CHAP T1 - 'Genre-alizing' About Rhetoric: A Scientific Approach T2 - Form and Genre: Shaping Rhetorical Action Y1 - 1978 A1 - Simons, Herbert W. ED - Campbell, Karlyn Kohrs ED - Jamieson, Kathleen Hall KW - genre JA - Form and Genre: Shaping Rhetorical Action PB - Speech Communication Association CY - Falls Church, VA SP - 33–50 N1 - + ER -