TY - BOOK T1 - Engagement in Professional Genres T2 - Pragmatics & Beyond New Series Y1 - 2019 A1 - Guinda, Carmen Sancho KW - professional genres AB -

Engagement has turned essential in today’s communication, as professional communities are becoming more specialised and transient, and their audiences more diverse. Promotionalism and competitiveness, in addition, increasingly pervade human activity, and thus engaging readers, listeners and viewers to attract and persuade them is part of the know-how of almost every profession. The eighteen chapters in this book, written by well-known discourse analysts from different nationalities and research backgrounds, and with various interests and understandings of communicative engagement, guide us through a discovery of perspectives and strategies across work settings and practices, genres, semiotic modes, discourses, disciplines, and theoretical frameworks and methods. They build a mosaic that leads to a broad picture of (meta)discursive engagement as (di)stance and raises current issues, challenges, and future research directions.

JA - Pragmatics & Beyond New Series PB - John Benjamins CY - Amsterdam SN - 9789027262943 UR - https://benjamins.com/catalog/pbns.301 ER - TY - JOUR T1 - Genres on the move: Currency and erosion of the genre moves construct JF - Journal of English for Academic Purposes Y1 - 2015 A1 - Guinda, Carmen Sancho AB -

This article provides a reflection on the impact of the formal dilution of the moves construct, which in certain settings may question genre integrity and status and affect the cohesion of disciplinary communities. It reviews the factors of generification, commodification, technology and globalization that nowadays rule the communication of science and discusses two instances of moves erosion in engineering contexts, namely the features and effects of the teaser-abstracts published by a trans-national engineering association and the repercussions of graphical abstracts within a small multidisciplinary community of engineering teachers. With this purpose, corpus analysis and interviews have been conducted to determine moves trends and informants' reactions. Findings suggest that the moves fuzziness caused by abstract abridgement and the graphic rendering of abstract concepts may strengthen or weaken communal boundaries and pose difficult challenges to both insiders and outsiders. To solve them, the case is finally made for a (re-)education of students, academics and professionals by means of a blended framework that instills a looser conception of genre and community, together with a visual literacy or graphicacy that facilitates interpretation, and for a more pedagogical and firmer gate-keeping concerning graphical abstracts.

VL - 19 SP - 73 - 87 UR - https://linkinghub.elsevier.com/retrieve/pii/S147515851530014Xhttps://api.elsevier.com/content/article/PII:S147515851530014X?httpAccept=text/xmlhttps://api.elsevier.com/content/article/PII:S147515851530014X?httpAccept=text/plain J1 - Journal of English for Academic Purposes ER -