TY - JOUR T1 - The Verse-novel: A New Genre JF - Children's LIterature in Education Y1 - 2005 A1 - Alexander, Joy KW - children's fiction KW - evolution KW - literature KW - new genre KW - origin AB - This article examines the verse-novel, a genre that has gained someprominence in childrens fiction in the last ten years. Reasons why this may be so are suggested and the chief evolving characteristics of the genre in both content and style are discussed. Notable examples of the verse-novel from Australia, the USA and the UK are analysed. Criteria are proposed by which the form can be evaluated. It appears to be a genre whose time has come. VL - 36 SP - 269–283 N1 - + pdf ER - TY - CHAP T1 - Letters and the Social Grounding of Differentiated Genres T2 - Letter Writing as a Social Practice Y1 - 2000 A1 - Bazerman, Charles ED - Barton, David ED - Hall, Nigel KW - banking KW - genre KW - law KW - letter KW - news KW - novels JA - Letter Writing as a Social Practice PB - John Benjamins CY - Amsterdam SP - 15–29 N1 - + genreBook reviewed in Rev Communication January 2002 http://www.netcom.org/ROC/one-one/January2002/AdamsOnBarton.html ER - TY - CHAP T1 - Singular Utterances: Realizing Local Activities through Typified Forms in Typified Circumstances T2 - Analysing Professional Genres Y1 - 2000 A1 - Bazerman, Charles ED - Trosborg, Anna KW - accountability KW - genre KW - Latour KW - novelty KW - objects KW - science KW - translation JA - Analysing Professional Genres PB - John Benjamins CY - Amsterdam SP - 25–40 N1 - + au ER - TY - CHAP T1 - Reconstructive Genres of Everyday Communication T2 - Aspects of Oral Communication Y1 - 1994 A1 - Bergmann, Jörg R. A1 - Luckmann, Thomas ED - Quasthoff, Uta KW - genre KW - gossip KW - narrative KW - social life JA - Aspects of Oral Communication PB - DeGruyter CY - Berlin SP - 289–304 N1 - + genre linguistics+ pdf ER - TY - BOOK T1 - Genre Knowledge in Disciplinary Communication: Cognition/Culture/Power Y1 - 1995 A1 - Berkenkotter, Carol A1 - Huckin, Thomas N. KW - genre KW - news KW - novelty PB - Lawrence Erlbaum CY - Hillsdale, NJ N1 - + ER - TY - CHAP T1 - News Value in Scientific Journal Articles T2 - Genre Knowledge in Disciplinary Communication: Cognition/Culture/Power Y1 - 1995 A1 - Berkenkotter, Carol A1 - Huckin, Thomas N. KW - evolution KW - genre KW - news KW - reading KW - science JA - Genre Knowledge in Disciplinary Communication: Cognition/Culture/Power PB - Lawrence Erlbaum Associates CY - Hillsdale, NJ SP - 27–44 N1 - + b ER - TY - BOOK T1 - Rhetorical Criticism: A Study in Method Y1 - 1978 A1 - Black, Edwin KW - belief KW - conviction KW - criticism KW - emotion KW - exhortation KW - genre KW - judgment KW - krisis KW - logic KW - movement KW - neo-Aristotelianism KW - situation PB - University of Wisconsin Press CY - Madison, WI N1 - + ER - TY - CHAP T1 - Theory and Practice in New Media Studies T2 - Digital Media Revisited: Theoretical and Conceptual Innovations in Digital Domains Y1 - 2004 A1 - Bolter, Jay David ED - Liestol, Gunnar ED - Morrison, Andrew ED - Rasmussen, Terje KW - composition KW - determinism KW - hypertext KW - innovation KW - McLuhan KW - new genre KW - new media KW - Ong KW - poststructuralism KW - practice KW - teaching KW - theory JA - Digital Media Revisited: Theoretical and Conceptual Innovations in Digital Domains PB - MIT Press CY - Cambridge, MA SP - 15–33 N1 - + book+ pdf ER - TY - JOUR T1 - Traveling Genres JF - New Literary History Y1 - 2003 A1 - Cohen, Margaret KW - emerging KW - international KW - maritime fiction KW - new genre KW - novel VL - 34 SP - 481–499 N1 - + pdf ER - TY - JOUR T1 - Introduction: Notes toward a Generic Reconstitution of Literary Study JF - New Literary History Y1 - 2003 A1 - Cohen, Ralph KW - aphorism KW - Bakhtin KW - change KW - embedded genre KW - folktale KW - genre KW - Jameson KW - literature KW - maritime fiction KW - McGann KW - mixture KW - novel KW - ode KW - oratorical genre KW - origin KW - painting KW - pastiche KW - policing VL - 34 ER - TY - JOUR T1 - Reproduced and Emergent Genres of Communication on the World Wide Web JF - The Information Society Y1 - 2000 A1 - Crowston, Kevin A1 - Williams, Marie KW - genre KW - medium KW - novel KW - Orlikowski KW - structuration KW - web KW - Yates VL - 16 SP - 201–215 N1 - + pdf rhet+ pdf 702 (HICSS version 97) ER - TY - JOUR T1 - Trading Private and Public Spaces @ HGTV and TLC: On New Genre Formations in Transformation TV JF - Journal of Visual Culture Y1 - 2004 A1 - Everett, Anna KW - audience KW - confession KW - consumerism KW - interpellation KW - new genre KW - spectacle KW - transformation KW - TV KW - women VL - 3 SP - 157–181 N1 - + pdf ER - TY - JOUR T1 - The Poetic Nocturne: From Ancient Motif to Renaissance Genre JF - Early Modern Literary Studies: A Journal of Sixteenth- and Seventeenth-Century English Literature Y1 - 1997 A1 - Fitter, Chris KW - 1500-1699 KW - English literature KW - genre study KW - nocturne KW - poetry KW - Renaissance VL - 3 SN - 1201-2459 UR - http://purl.oclc.org/emls/03-2/fittnoct.html N1 - Accession Number: 1999059400. Gloss: Electronic publication. Peer Reviewed: Yes. Publication Type: journal article. Language: English. Update Code: 199901. Sequence No: 1999-1-1234. ER - TY - JOUR T1 - Database as Genre: The Epic Transformation of Archives JF - Publications of the Modern Language Association Y1 - 2007 A1 - Folsom, Ed KW - archive KW - database KW - genre KW - Manovich KW - narrative KW - new genre KW - rhizome KW - Whitman VL - 122 SP - 1571–1579 N1 - + j+ pdf ER - TY - JOUR T1 - Television Before Television Genre: The Case of Popular Music JF - Journal of Popular Film and Television Y1 - 2003 A1 - Forman, Murray KW - emerging KW - genre KW - new KW - origin KW - production KW - programming KW - standards KW - television AB - The author argues the valueof a historical approach to televi sion genre research and the need to reconsider lhe terms in which COntemporary genre theory addresses television in its nascent stage. Primary analytical emphasis is placed on emergent rechnical practices and industrial discourses that preceded the estab lishment of consistent or regu huly deployed television genre categories. By specifically analyzing early popular Illusic programmjng. the author seeks to illuminate the processes through which genre conventions were conceived and formalized in what was then, and remains. an essen tial facet of television production. VL - 31 SP - 5–16 N1 - + pdf ER - TY - JOUR T1 - The Formation of Genres in the Renaissance and After JF - New Literary History Y1 - 2003 A1 - Fowler, Alastair KW - emergence KW - genre KW - literature KW - medium KW - metaphor KW - new form KW - print KW - Renaissance KW - subgenre KW - trope AB - Updating the concept of genres as associational complexes, this paper analyzes the key role in formation played by metaphors and other figures. These work to evoke the genre’s associational domain. The figures may be deployed by the writer even before the genre has become an explicit convention recognizable by name. Some such figures (like the reed of pastoral) are well known. But the paper shows that the main genres all have their characteristic tropes. VL - 34 SP - 185–200 N1 - + pdf ER - TY - CHAP T1 - Locating Genre Studies: Antecedents and Prospects T2 - Genre and the New Rhetoric Y1 - 1994 A1 - Freedman, Aviva A1 - Medway, Peter ED - Freedman, Aviva ED - Medway, Peter KW - Australia KW - Bakhtin KW - genre KW - Halliday KW - North American KW - Sydney JA - Genre and the New Rhetoric SP - 1–? N1 - + b ER - TY - JOUR T1 - Riding Off into the Sunrise: Genre Contingency and the Origin of the Chinese Western JF - PMLA Y1 - 2007 A1 - Daniel Fried KW - american western film KW - china KW - dramatic arts KW - film KW - genre study KW - nationalism KW - western china AB -
The paradoxical dependence of genre histories on historically accidental acts of naming and on transcendental critical imagination is demonstrated by the Chinese western, a little-understood genre that has become a major part of Chinese-language cinema over the past two decades. After the genre was proposed in 1984 by the Chinese film theorist Zhong Dianfei, as a realist reaction against the ideological excesses of the Cultural Revolution, its ambiguous status as a Hollywood import quickly became a proxy for larger cultural battles over China's place in an American-dominated international cultural system. Moreover, despite assurances by Zhong and other critics that the genre was not susceptible to Hollywood influence, the production history of the genre from the late 1980s to the present demonstrates a pattern of generic influence and eventual fusion that tracks Chinese state-owned studios' evolution from subsidized propaganda organs to participants in a globalized entertainment industry.
VL - 122 SP - 1482-98 CP - 5 ER - TY - JOUR T1 - 'Reproducibles, Rubrics, and Everything You Need': Genre Theory Today JF - Publications of the Modern Language Association Y1 - 2007 A1 - Frow, John KW - genre KW - literature KW - new rhetoric KW - register KW - world VL - 122 SP - 1626–1634 N1 - + j+ pdf ER - TY - JOUR T1 - Identifying Graphic Conventions for Genre Definition in Web Sites JF - Digital Creativity Y1 - 2002 A1 - González de Cosío, Maria A1 - Dyson, Mary C. KW - convention KW - emerge KW - genre KW - graphic KW - information structure KW - navigation VL - 13 SP - 165–181 N1 - + pdf rhet ER - TY - JOUR T1 - Mode, Medium, and Genre: A Case Study of Decisions in New-Media Design JF - Journal of Business & Technical Communication Y1 - 2008 A1 - Graham, S. Scott A1 - Whalen, Brandon KW - case study KW - e-genre KW - genre KW - hybrid KW - medium KW - mode KW - new media KW - web design AB - Recently, scholars of new media have been exploring the relationshipsbetween genre theory and new media. While these scholars have provided a great deal of insight into the nature of e-genres and how they function in professional contexts, few address the relationship between genre and newmedia theories from a designer’s perspective. This article presents the results of an ethnographic-style case study exploring the practice of a professional new-media designer. These results (a) confirm the role of dynamic rhetorical situations and hybridity during the new-media design process; (b) suggest that current genre and new-media theories underestimate the complexity of the relationships between mode, medium, genre, and rhetorical exigencies; and (c) indicate that a previously unrecognized form of hybridity exists in contemporary e-genres. VL - 22 SP - 65–91 N1 - + pdf ER - TY - JOUR T1 - Writing for the Web Versus Writing for Print: Are They Really So Different? JF - Technical Communication Y1 - 2004 A1 - Gregory, Judy KW - genre KW - medium KW - Neilsen KW - online KW - print KW - web VL - 51 SP - 276–285 N1 - + pdf rhet ER - TY - JOUR T1 - Discourse Genres in a Theory of Practice JF - American Ethnologist Y1 - 1987 A1 - Hanks, William F. KW - Bakhtin KW - Bourdieu KW - change KW - habitus KW - hybrid KW - innovation KW - Maya KW - new genre KW - Spanish VL - 14 SP - 668–692 N1 - + genre+ pdf rhet ER - TY - JOUR T1 - Renaissance Poverty and Lazarillo's Family: The Birth of the Picaresque Genre JF - PMLA Y1 - 1979 A1 - Herrero, Javier KW - Cervantes KW - copernican revolution KW - literary KW - literature KW - new genre KW - picaresque genre KW - poverty KW - social conditions AB - In the history of literature the change from the idealized worlds of the shepherd and the knight to the world of the picaro; from arcadia and chivalry to the desolate urban landscape of misery and hunger; from romance to irony-in fact, the Copernican revolution that produced a new genre-could only have been born of an upheaval that affected men's lives and forced educated writers to see conditions they had so far ignored. This change stemmed from an increased awareness of human misery, which the urban growth of the Renaissance had made highly visible. The genius of the Spanish author of the Lazarillo consists in his having found the literary voice for such a profound transformation of European society. The Lazarillo, of course, did not annihilate the past, but it gave artistic form to the all-pervading crisis that was destroying the basis of the traditional order. VL - 94 SP - 876–886 N1 - + pdf ER - TY - JOUR T1 - Weblogs as a Bridging Genre JF - Information, Technology & People Y1 - 2005 A1 - Herring, Susan C. A1 - Scheidt, Lois Ann A1 - Bonus, Sabrina A1 - Wright, Elijah KW - antecedents KW - blog KW - content analysis KW - corpus KW - genre KW - genre ecology KW - hybrid KW - impact KW - linguistics KW - new genre KW - technology VL - 18 SP - 142–171 N1 - + pdf rhetsame as Herring et al 2004 ER - TY - ABST T1 - Genre in the Classroom: Multiple Perspectives Y1 - 2002 A1 - Johns, Ann M. KW - Berkenkotter KW - Bhatia KW - EAP KW - ESL KW - ESP KW - Hyon KW - linguistics KW - Martin KW - new rhetoric KW - Swales KW - Sydney school PB - Lawrence Erlbaum CY - Mahway, NJ ER - TY - JOUR T1 - The Modern Novel from a Sociological Perspective: Towards a Strategic Use of the Notion of Genres JF - Journal of Narrative Theory Y1 - 2008 A1 - Just, Daniel KW - Bahktin KW - Bildungsroman KW - novel KW - Watt KW - White AB - The new literary form created by the English writers of that period strikes one as radically innovative both because of its literary qualities and because of its social function. Since the new genre was capable of recording the significant socio-cultural changes of the time, the novel, according to Watt, emerged not only as a literary genre, as one form of art among others, but as a privileged cultural product. Since the imaginary world created by the novel reflects and reproduces the modern social condition, that is, the image of personhood as a selfenclosed subjectivity, the question is what type of narrative literature would be capable of resisting the novel and providing a viable alternative to it. VL - 38 SP - 378–397 N1 - + pdf ER - TY - BOOK T1 - The art of rhetorical criticism Y1 - 2004 A1 - Kuypers, Jim A. KW - Benoit KW - Black KW - Burke KW - fantasy theme KW - feminism KW - framing KW - genre KW - Henry KW - ideograph KW - McKerrow KW - metaphor KW - narrative KW - Rowland KW - Rushing KW - situation PB - Allyn and Bacon CY - New York SN - 0-205-37141-8 ER - TY - BOOK T1 - Film Genre: Hollywood and Beyond Y1 - 2005 A1 - Langford, Barry KW - film KW - genre KW - horror KW - melodrama KW - musical KW - noir KW - science ficion KW - transgenre KW - Western PB - Edinburgh University Press CY - Edinburgh SN - 0-7486-1903-8 N1 - + ER - TY - ABST T1 - The Humbug: Edgar Allan Poe and the Economy of Horror Y1 - 2009 A1 - Lepore, Jill KW - detective story KW - genre KW - kairos KW - new genre KW - Poe JA - The New Yorker SP - 65–71 N1 - + pdf ER - TY - JOUR T1 - Situated Simulations: A Prototyped Augmented Reality Genre for Learning on the iPhone JF - International Journal of Interactive Mobile Technologies Y1 - 2009 A1 - Liestøl, Gunnar KW - genre design KW - iPhone KW - mobility KW - new media KW - reality KW - simulations VL - 3 SP - 24-28 CP - S1 ER - TY - CHAP T1 - Alternative and Activist New Media: A Genre Framework T2 - Media and Cultural Studies KeyWorks Y1 - 2012 A1 - Leah A Lievrouw ED - M.G Durham ED - D Kellner KW - new media JA - Media and Cultural Studies KeyWorks PB - Wiley-Blackwell CY - Malden, MA SP - 471-491 ER - TY - CHAP T1 - Hacking Aristotle: What Is Digital Rhetoric? T2 - Virtualpolitik: An Electronic History of Government Media-Making in a Time of War, Scandal, Disaster, Miscommunication, and Mistakes Y1 - 2009 A1 - Losh, Elizabeth M. KW - digital rhetoric KW - genre KW - new digital genre KW - Zappen JA - Virtualpolitik: An Electronic History of Government Media-Making in a Time of War, Scandal, Disaster, Miscommunication, and Mistakes PB - MIT Press CY - Cambridge, MA SP - 47–95 UR - http://site.ebrary.com.prox.lib.ncsu.edu/lib/ncsu/docDetail.action?docID=10288144 ER - TY - BOOK T1 - The Consolatio Genre in Medieval English Literature T2 - University of Florida Humanities Monographs Y1 - 1972 A1 - Means, Michael H. KW - Aristotle KW - consolatio KW - medieval KW - new genre JA - University of Florida Humanities Monographs PB - University of Florida Press CY - Gainesville, FL N1 - + rev by Howard ER - TY - CHAP T1 - Rhetorical Community: The Cultural Basis of Genre T2 - Genre and the New Rhetoric Y1 - 1994 A1 - Miller, Carolyn R. ED - Freedman, Aviva ED - Medway, Peter KW - Bakhtin KW - community KW - culture KW - genre KW - genre set KW - Giddens KW - narration KW - polis KW - structuration JA - Genre and the New Rhetoric PB - Taylor and Francis CY - London SP - 67–78 N1 - + ER - TY - JOUR T1 - A Cultural Approach to Television Genre Theory JF - Cinema Journal Y1 - 2001 A1 - Mittell, Jason KW - academics KW - Altman KW - audience KW - evolution KW - Feuer KW - Foucault KW - genre KW - industry KW - Neale KW - television KW - Todorov VL - 40 SP - 3–24 N1 - + pdf ER - TY - JOUR T1 - Neoliberal frames and genre of inequality: Recession-era chick flicks and male-centered corporate melodrama JF - European Journal of Cultural Studies Y1 - 2013 A1 - Negra, Diane A1 - Tasker, Yvonne KW - film KW - gender KW - neoliberalism AB -Media forms play a vital role in making cultural and political sense of the complex economic developments and profound ideological uncertainties which have accompanied the global recession. This article analyses how popular genre cinema tackles the inequalities – in particular, gender inequalities – that follow from the financial crisis, situating Hollywood’s representational strategies in the context of recessionary media culture. It posits and analyses two sub-genres which demonstrate different approaches to an altered socio-economic climate: the recessionary ‘chick flick’ and the corporate melodrama. Amid the financial crisis these sub-genres shift emphasis to respond to changing circumstances, notably in relation to the once-ubiquitous trope of choice central to post-feminist media culture; neoliberal choice rhetoric is now considerably harder to maintain. The two case studies contrast the different ways in which female-centred chick flicks and male-centred corporate melodramas address unemployment, downward mobility and the challenges of work–life balance.
VL - 16 SP - 344-361 CP - 3 ER - TY - JOUR T1 - Narrating the Self JF - Annual Reviews of Anthropology Y1 - 1996 A1 - Ochs, Elinor A1 - Capps, Lisa KW - collaboration KW - community KW - emotion KW - genre KW - narration KW - self VL - 25 SP - 19–43 N1 - + pdf ER - TY - JOUR T1 - The Genre of the Mood Memoir and the Ethos of Psychiatric Disability JF - Rhetoric Society Quarterly Y1 - 2010 A1 - Pryal, Katie Rose Guest KW - apologia KW - disability KW - ethos KW - genre KW - memoir KW - narrative KW - slave narrative VL - 40 SP - 479–501 N1 - + j ER - TY - JOUR T1 - More than Just Remixing: Uptake and New Media Composition JF - Computers and Composition Y1 - 2013 A1 - Ray, Brian KW - convergence KW - multimodality KW - new media composition KW - pedagogy KW - remix KW - uptake AB -This article turns to genre theory's recent explorations of uptake, broadly defined as the ways genres interact, as a resource for sketching a pedagogy of shuttling between genres. Using uptake, I intend to reconceptualize multimodal compositions as a means of participating in rhetorical ecologies that consist of transactions between genres instead of thinking of remixes as an end in themselves. In this article, I first define the concept of uptake in detail and discuss its use in rhetorical genre studies. After further illustrating uptake through an analysis of transactions between YouTube parodies and the 2005 German language film Downfall, I discuss existing scholarship in multimodal composition that draws on genre but not the idea of uptake in order to lay a foundation for a pedagogy that highlights the links, feedbacks, and rules that coordinate genres. My aim in the last section is to sketch possibilities for how teachers and students can deploy the concept of uptake as a rhetorical tool to strengthen their awareness of genre and multimodality. In doing this, I hope to reposition multimodal projects as beginnings or midpoints that lead to students’ emersion into public discourse rather than culminations or end goals in themselves. Integrating studies of uptake into writing curricula in this way will help students to make sophisticated rhetorical decisions in the age of media convergence.
VL - 30 SP - 183–196 CP - 3 ER - TY - JOUR T1 - Commentary: Why Opera? The Politics of an Emerging Genre JF - Journal of Interdisciplinary History Y1 - 2006 A1 - Romano, Dennis KW - emerging KW - genre KW - new KW - opera KW - politics KW - Venice VL - 36 SP - 401–409 N1 - + pdf ER - TY - BOOK T1 - Opera in Seventeenth-Century Venice: The Creation of a Genre Y1 - 1991 A1 - Rosand, Ellen KW - create KW - emerging KW - genre KW - music KW - new KW - origin KW - source PB - University of California Press CY - Berkeley, CA UR - http://www.escholarship.org/editions/view?docId=ft3199n7sm;brand=ucpress ER - TY - JOUR T1 - TV Genres Re-Reviewed JF - Journal of Popular Film and Television Y1 - 2003 A1 - Rose, Brian KW - hybrid KW - new genre KW - television VL - 31 SP - 2–4 N1 - + pdf ER - TY - ABST T1 - Bloggers vs. Journalists Is Over Y1 - 2005 A1 - Rosen, Jay KW - blogging KW - genre KW - journalism KW - kairos KW - media KW - news KW - press KW - trust PB - PressThink VL - 2006 UR - http://journalism.nyu.edu/pubzone/weblogs/pressthink/2005/01/21/berk_essy.html N1 - + pdf rhet ER - TY - JOUR T1 - Genre and Structure: Toward an Actantial Typology of Narrative Genres and Modes JF - MLN Y1 - 1987 A1 - Schliefer, Ronald A1 - Velie, Alan KW - genre KW - Greimas KW - mode KW - narrative VL - 102 SP - 1122–1150 N1 - + pdf ER - TY - JOUR T1 - Breast Cancer Narratives as Public Rhetoric: Genre Itself and the Maintenance of Ignorance JF - Linguistics and the Human Sciences Y1 - 2007 A1 - Segal, Judy Z. KW - breast cancer KW - genre KW - ignorance KW - narrative AB - This paper explores questions of the permissible and the impermissible in breastcancer narratives. It deploys (inter alia) a theory of discourse and counterdiscourse to argue that the genre itself of the personal narrative performs a regulatory function in public discourse on cancer. The paper is inspired by an idea introduced into science studies by Schiebinger and Proctor – the idea of agnotology: the cultural production of ignorance. The paper argues that ignorance about cancer is maintained, in part, by the rehearsal of stories that have standard plots and features, and that suppress or displace other stories. The paper turns on examples of both conventional and unconventional stories. It focuses on Barbara Ehrenreich’s renegade cancer story and its public reception, and Wendy Mesley’s renegade cancer documentary and the public reception of that. The paper seeks to contribute to genre studies by analyzing instances of a genre of public discourse, and suggesting the nature of the social action performed by the genre itself. VL - 3 SP - 3–23 ER - TY - ABST T1 - The Evolution of Cybergenres Y1 - 1998 A1 - Shepherd, Michael A1 - Watters, Carolyn ED - Sprague, Ralph H., Jr. KW - cybergenre KW - digital KW - evolution KW - genre KW - internet KW - novel JA - 31st Hawaii International Conference on System Sciences PB - IEEE Computer Society Press CY - Maui SP - 97–109 N1 - + pdf rhet ER - TY - ABST T1 - A Companion to Digital Literary Studies Y1 - 2007 A1 - Siemens, Ray A1 - Schreibman, Susan KW - Drucker KW - genre KW - hypertet KW - interactive fiction KW - new media KW - screen KW - text PB - Blackwell CY - Malden, MA UR - http://digitalhumanities.org/companionDLS/ ER - TY - JOUR T1 - The Website as a Domain-Specific Genre JF - Language@Internet Y1 - 2006 A1 - Stein, Dieter KW - digital KW - genre KW - internet KW - medium KW - new genre KW - technology KW - website AB - The paper takes an initial look at how the medial conditions of the screen and the Internet define newconstraints for language and style of company websites. The paper first discusses how the impact of bad grammar is enhanced by the salience and universal visibility on the screen. The main part of the paper argues that the language of company websites often represents fossilized rhetorical structures as a paper text hangover from the medial conditions of reading written texts and views this residue as an evolutionary stage of the evolution towards a medially appropriate style. VL - 3 SP - http://www.languageatinternet.de/articles/2006 UR - http://www.languageatinternet.de/articles/2006 ER - TY - JOUR T1 - Constitutive rhetoric as an aspect of audience design: The public texts of Canadian suffragists JF - Written Communication Y1 - 2010 A1 - Thieme, Katja KW - addressee KW - Erving Goffman KW - Herbert C. Clark KW - interpellation KW - noun phrases KW - rhetorical situation KW - women’s rights AB -This article offers a way of using the theory of audience design—how speakers position different audience groups as main addressees, overhearers, or bystanders—for written discourse. It focuses on main addressees, that is, those audience members who are expected to participate in and respond to a speaker’s utterances. The text samples are articles, letters, and editorials on women’s suffrage that were published between 1909 and 1912 in Canadian periodicals. In particular, the author analyzes noun phrases with which suffrageskeptical women are addressed, relying on the theory of constitutive rhetoric to highlight the interpellative force with which the audience design of this public political debate operates.
VL - 27 SP - 36–56 UR - http://wcx.sagepub.com/content/27/1/36 ER - TY - JOUR T1 - El panegírico y el problema de los géneros en la retórica sacra del mundo hispánico. Acercamiento metodológico Y1 - 2012 A1 - Urrejola, Bernarda KW - 16th and 17th centuries KW - discourse KW - discurso KW - New Spain KW - Nueva España KW - panegírico KW - panegyric KW - retórica sagrada KW - siglos XVII-XVIII KW - words: sacred oratory AB -Este trabajo analiza tres de los principales criterios mediante los cuales se ha buscado clasificar la predicación hispánica en géneros, entre los que se ha incluido el panegírico. Se revisa la tradición retórica clásica y se establecen diferencias con la oratoria sagrada, con el fin de determinar en qué medida es posible clasificar géneros del sermón. Además, se busca determinar cuál sería el lugar del panegírico dentro de la retórica sacra. Palabras clave: retórica sagrada, panegírico, discurso, Nueva España, siglos XVII-XVIII.
This work is based on a review of three of the main criteria used to classify Hispanic preaching in genres (types of sermons). These criteria have also been used to classify panegyric as a genre of sacred oratory. Establishing differences between classical rhetoric and sacred oratory, this paper will try to define the place of the panegyric in preaching, thus determining in which ways it is possible to speak about genres of the sermon. Key words: sacred oratory, panegyric, discourse, New Spain, 16th and 17th centuries.
SP - 219-247 CP - 82 ER - TY - JOUR T1 - The Role of Genre in Shaping Our Understanding of Digital Documents JF - Proceedings of the ASIS Annual Meeting Y1 - 1998 A1 - Vaughan, Misha W. A1 - Dillon, Andrew KW - digital KW - genre KW - navigation KW - story AB - Interacting with documents in the digital domain is challenging many of our notions about discourse and its boundaries. Hyperlinked documents on the World Wide Web defy easy categorization and evaluation - making the role and value of digital documents difficult to assess. Most importantly, in such fluid and complex environments it is difficult to understand the nature of the interaction between users and information resources. This paper argues that notions such as navigation are limiting our understanding of these complex information spaces. Instead, what is needed is a broader framework of analysis that can embrace these concepts, and incorporate extended issues relating to shared understanding, relevance, and style. In the present paper we explore the utility of the intersection of genre theory and cognitive psychology in providing a meaningful framework for analysis and design purposes. In so doing we report the results of our latest research into the elements of genre that influence users of digital documents and provide examples of the usefulness of this analysis in web-based environments. VL - 35 SP - 559–566 UR -Genre analysis has been applied to a sizable body of linguistic studies on various text types. However, little attention has been paid to advertorials as an emerging hybridized genre. To identify the generic and linguistic characteristics of advertorials, and therefore to classify advertorials into an appropriate genre, this study carries out a comprehensive genre analysis of advertorials based on Bhatia’s (1993) seven-step genre analysis methodology. A corpus of 55 advertorials was collected from four English-language magazines and two English-language newspapers, from which a sub-corpus of 12 samples was further selected for a thorough examination of linguistic characteristics. Attempting to gain a comprehensive view of generic features of advertorials, this study makes a critical comparison of advertorials with three inextricably related genres: advertisements, news stories and editorials. Linguistic evidence sufficiently demonstrates that advertorials share fundamental generic and linguistic natures with advertisements and proposes classifying advertorials as a sub-genre of advertisements.
VL - 6 SP - 323-346 CP - 3 ER -