TY - JOUR T1 - Awareness Versus Production: Probing Students' Antecedent Genre Knowledge JF - Journal of Business & Technical Communication Y1 - 2010 A1 - Artemeva, Natasha A1 - Fox, Janna KW - antecedent genre KW - engineering communication KW - genre KW - genre competence KW - prior genre knowledge KW - rhetoric KW - targeted instruction AB - This article explores the role of students’ prior, or antecedent, genreknowledge in relation to their developing disciplinary genre competence by drawing on an illustrative example of an engineering genre-competence assessment. The initial outcomes of this diagnostic assessment suggest that students’ ability to successfully identify and characterize rhetorical and textual features of a genre does not guarantee their successful writing performance in the genre. Although previous active participation in genre production (writing) seems to have a defining influence on students’ ability to write in the genre, such participation appears to be a necessary but insufficient precondition for genre-competence development. The authors discuss the usefulness of probing student antecedent genre knowledge early in communication courses as a potential source for macrolevel curriculum decisions and microlevel pedagogical adjustments in course design, and they propose directions for future research. VL - 24 SP - 476–515 ER - TY - JOUR T1 - Awareness Versus Production: Probing Studentsí Antecedent Genre Knowledge JF - Journal of Business and Technical Communication Y1 - 2010 A1 - Artemeva, Natasha A1 - Fox, Janna VL - 24 SP - 476-515 ER - TY - CHAP T1 - Approaches To Learning Genres: A Bibliographical Essay T2 - Rhetorical Genre Studies and Beyond Y1 - 2008 A1 - Artemeva, Natalia ED - Artemeva, Natasha ED - Freedman, Aviva JA - Rhetorical Genre Studies and Beyond PB - Inkshed CY - Winnipeg, Manitoba SP - 9–99 UR - http://http-server.carleton.ca/ nartemev/Artemeva%20&%20Freedman%20Rhetorical%20Genre%20Studies%20and%20beyond.pdf ER - TY - JOUR T1 - Assessing Scholarly Multimedia: A Rhetorical Genre Studies Approach JF - Technical Communication Quarterly Y1 - 2012 A1 - Ball, Cheryl E. VL - 21 SP - 61-77 UR - http://www.tandfonline.com/doi/abs/10.1080/10572252.2012.626390 ER - TY - JOUR T1 - Assessing Scholarly Multimedia: A Rhetorical Genre Studies Approach JF - Technical Communication Quarterly Y1 - 2012 A1 - Cheryl E. Ball VL - 21 SP - 61-77 CP - 1 ER - TY - JOUR T1 - Autistic University Students' Accounts of Interaction with Nonautistic and Autistic Individuals: A Rhetorical Genre Studies Perspective JF - Revista da Anpoll Y1 - 2020 A1 - J. Ballantine ED - N. Artemeva AB -

Increasing numbers of autistic students are enrolling in universities worldwide. These students are taught by mostly nonautistic instructors who try to support them in their learning of academic literacies, without always fully understanding this emerging group of neurodiverse students. Most research on the development of academic literacies, including academic writing, to date has not explored the lived experience of being an autistic student at university. In this small-scale qualitative exploratory pilot study, we draw on Rhetorical Genre Studies (RGS) to probe into the accounts of 12 autistic students from two Canadian universities regarding their interactions with nonautistic and autistic individuals at university. By analyzing the data from the RGS perspective, we have been able to establish and unpack the rhetorical nature of such social interactions. Understanding the rhetorical nature of these interactions provides a first step towards developing effective supports for autistic students learning to speak and write academically in the predominantly nonautistic contexts of universities.

VL - 51 SP - 29-43 CP - 2 ER - TY - BOOK T1 - Approaches to teaching English Renaissance drama Y1 - 2002 A1 - Bamford, K. A1 - Leggat, A. PB - MLA CY - New York ER - TY - JOUR T1 - The Author-Function, The Genre Function, and The Rhetoric of Scholarly Webtexts JF - Computers and Composition Y1 - 2011 A1 - Christopher Basgier AB -

In this article, I compare Michel Foucault's (1994) author-function and Anis Bawarshi's (2000) genre function as explanations for the use, categorization, and value of scholarly webtexts. I focus much of my analysis on Anne Frances Wysocki's (2002) “A Bookling Monument” because it is explicitly designed to destabilize our reading practices. I also situate Wysocki's webtext along a spectrum with Charles Lowe's (2004) “Copyright, Access, and Digital Texts” and Collin Gifford Brooke's (2002) “Perspective: Notes Toward the Remediation of Style.” In using the author-function and the genre function as lenses on these pieces, I aim to articulate multiple possible modes of being for scholarly webtexts and their users. In the process, I illustrate the ways these concepts speak to the status and social function of authorial ownership and originality; multimodal complexity; and formal reflexivity. Ultimately, I argue that bringing traditional concepts like authorship and genre to bear on scholarly webtexts not only reveals the values of the Computers and Writing community but also presents a unique opportunity to continue testing the uses and limits of our rhetorical theories.

VL - 28 SP - 145-159 CP - 2 ER - TY - JOUR T1 - Aristotle's pharmacy: The medical rhetoric of a clinical protocol in the drug development process JF - Technical Communication Quarterly Y1 - 2000 A1 - Bell, Heather D. A1 - Walch, Kathleen A. A1 - Katz, Steven B. VL - 9 SP - 249-269 UR - http://www.tandfonline.com/doi/abs/10.1080/10572250009364699 ER - TY - BOOK T1 - Analysing Genre: Language Use in Professional Settings T2 - Applied Linguistics and Language Study Y1 - 1993 A1 - Bhatia, Vijay K. ED - Candlin, Christopher N. KW - business KW - genre KW - law KW - linguistics KW - research JA - Applied Linguistics and Language Study PB - Longman CY - London ER - TY - BOOK T1 - Analysing Genre: Language Use in Professional Settings Y1 - 1993 A1 - Bhatia, Vijay K. PB - Longman CY - London SP - 264 ER - TY - JOUR T1 - Action Research and Wicked Environmental Problems: Exploring Appropriate Roles for Researchers in Professional Communication JF - Journal of Business and Technical Communication Y1 - 2008 A1 - Stuart Blythe, Jeffrey T. Grabill A1 - Riley, Kirk VL - 22 SP - 272-298 ER - TY - JOUR T1 - Assessment of Communication Competencies in Engineering Design Projects JF - Technical Communication Quarterly Y1 - 2003 A1 - Brinkman, Gert W. A1 - Geest, Thea M. van der VL - 12 SP - 67-81 UR - http://www.tandfonline.com/doi/abs/10.1207/s15427625tcq1201_5 ER - TY - JOUR T1 - Ancient Rhetoric and Modern Genre Criticism JF - Communication Quarterly Y1 - 1979 A1 - Conley, Thomas M. KW - genre VL - 27 SP - 47–53 N1 - + j+ pdf rhet 16MB, which is why it's not here! ER - TY - JOUR T1 - Australia uses genre analysis to address workplace literacy JF - IEEE Transactions on Professional Communication Y1 - 1996 A1 - Dennett, J.T VL - 39 SP - 115-116 UR - http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=536258 ER - TY - CHAP T1 - Anyone for Tennis? T2 - The Place of Genre in Learning: Current Debates Y1 - 1987 A1 - Freadman, Anne ED - Reid, Ian KW - ceremony KW - genre KW - time JA - The Place of Genre in Learning: Current Debates PB - Centre for in Literary Education CY - Deakin University (Australia) SP - 91–124 N1 - +also in Freedman and Medway (Taylor & Francis), abridged ER - TY - BOOK T1 - Anatomy of Criticism: Four Essays Y1 - 1971 A1 - Frye, Northrop KW - convention KW - genre PB - Princeton University Press CY - Princeton, NJ N1 - + ER - TY - JOUR T1 - Autobiographical Writing in the Technical Writing Course JF - Journal of Technical Writing and Communication Y1 - 2011 A1 - Gellis, Mark VL - 41 SP - 325-335 ER - TY - BOOK T1 - The Architext: An Introduction Y1 - 1992 A1 - Genette, Gerard KW - genre PB - University of California Press CY - Berkeley, CA N1 - from Liestøl 2006 ER - TY - JOUR T1 - Antecedent Genre as Rhetorical Constraint JF - Quarterly Journal of Speech Y1 - 1975 A1 - Jamieson, Kathleen M. KW - "momentum of form" KW - constraint KW - genre VL - 61 SP - 406–415 N1 - + genre ER - TY - CONF T1 - Automatic Detection of Text Genre T2 - Proceedings of the 35th Annual Meeting of the Association for Computational Linguistics and Eighth Conference of teh European Association for Computational Linguistics Y1 - 1997 A1 - Kessler, Brett A1 - Nunberg, Geoffrey A1 - Schuetze, Hinrich KW - Biber KW - information science KW - linguistics KW - text genre JA - Proceedings of the 35th Annual Meeting of the Association for Computational Linguistics and Eighth Conference of teh European Association for Computational Linguistics CY - Madrid SP - 32–38 UR - http://xxx.lanl.gov/abs/cmp-lg/9707002 N1 - + pdf ER - TY - JOUR T1 - Amplification in Technical Manuals: Theory and Practice JF - Journal of Technical Writing and Communication Y1 - 1989 A1 - Killingsworth, M. Jimmie A1 - Gilbertson, Michael K. A1 - Che, Joe VL - 19 SP - 13-29 ER - TY - BOOK T1 - American Film Cycles : Reframing Genres, Screening Social Problems, and Defining Subcultures Y1 - 2011 A1 - Klein, Amanda Ann AB -

Exploring how political sentiments, popular desires, and social anxieties have been reflected in movies from the Dead End Kids serial to the ghetto action flicks of the 1990s, this book offers the first full-length study of the American film cycle and its relation to film genres and contemporary social issues.

PB - University of Texas Press CY - Austin, TX SP - 255 SN - 978-0292747609 ER - TY - BOOK T1 - The art of rhetorical criticism Y1 - 2004 A1 - Kuypers, Jim A. KW - Benoit KW - Black KW - Burke KW - fantasy theme KW - feminism KW - framing KW - genre KW - Henry KW - ideograph KW - McKerrow KW - metaphor KW - narrative KW - Rowland KW - Rushing KW - situation PB - Allyn and Bacon CY - New York SN - 0-205-37141-8 ER - TY - BOOK T1 - Analyzing Prose Y1 - 2003 A1 - Richard A. Lanham AB -

From the publisher's website:
"This second edition of the classic linguistics text provides a basic descriptive terminology for prose style. What is a noun style? A verb style? A hypotactic or a paratactic one? How does the running style differ from the periodic style? What do "high, middle, and low" prose style mean? How might one apply the classical terminology of rhetorical figures to prose analysis? Analyzing Prose supplies detailed, carefully charted answers to these questions in order to teach the student of prose style how and where to begin."

PB - Bloomsbury CY - New York SP - 244 ER - TY - JOUR T1 - Adaptation, the genre JF - Adaptation Y1 - 2008 A1 - Leitch, Thomas KW - adaptation KW - adventure KW - Dumas KW - film KW - genre KW - romance AB -

Instead of considering film and television adaptations in the context of the source texts they are adapting, this essay proposes another context for their reception and analysis: the genre of adaptation itself. Focusing on the Hollywood traditions of masculine adventure and feminine romance associated respectively with adaptations of Alexandre Dumas père and fils, it identifies four genre markers common to both traditions that make it more likely a given adaptation will be perceived as an adaptation even by an audience that does not know its source, and one anti-marker associated with adaptations in the tradition of the younger Dumas but not the elder. The essay concludes by proposing adaptation as a model for all Hollywood genres.

VL - 1 SP - 106-120 CP - 2 ER - TY - JOUR T1 - Adaptation, the Genre. JF - Adaptation Y1 - 2008 A1 - Leitch, Thomas VL - 1 SP - 106-120 CP - 2 ER - TY - CONF T1 - The Art of Intro: Developing Digital Genres for Learning T2 - International Conference on Computers in Education (ICCE'02) Y1 - 2002 A1 - Liestøl, Gunnar AB - This paper argues that in order to further improve the quality of digital learning environments one must also invest in the invention and development of digital genres. Quality and complexity at the level of document genres, messages and meaning will be defining criteria for superior digital learning environments. The paper suggests that perspectives from genre theory should be applied to the understanding and development of learning objects. Based on a survey of various genres, in both traditional learning environments and digital formats, such as computer games, a prototype genre - the Intro - is presented for application in educational project work. JA - International Conference on Computers in Education (ICCE'02) PB - IEEE Computer Society CY - Aukland, New Zealand VL - 2 SP - 1252–1256 ER - TY - CHAP T1 - Alternative and Activist New Media: A Genre Framework T2 - Media and Cultural Studies KeyWorks Y1 - 2012 A1 - Leah A Lievrouw ED - M.G Durham ED - D Kellner KW - new media JA - Media and Cultural Studies KeyWorks PB - Wiley-Blackwell CY - Malden, MA SP - 471-491 ER - TY - JOUR T1 - Achieving Objectivity Through Genred Activity: A Case Study JF - Journal of Technical Writing and Communication Y1 - 2007 A1 - Little, J. VL - 37 SP - 75-94 ER - TY - JOUR T1 - The Added Value Features of Online Scholarly Journals JF - Journal of Technical Writing and Communication Y1 - 2007 A1 - Luzón, María José VL - 37 SP - 59-73 ER - TY - JOUR T1 - Analysis of an Academic Genre JF - Discourse Studies Y1 - 2002 A1 - Maingueneau, Dominique KW - authorship KW - discourse KW - discourse community KW - genre KW - instituted genre KW - interpretation AB - This article begins with some reflections on the notion of genre asused in discourse analysis and aims to make a distinction between two types of genre – conversational genres and instituted genres. Varying levels can be distinguished in the range of instituted genres: from genres deprived of any authorship to genres in which a single author partly defines the frame of the communicative event. However, this article deals mainly with a genre-based analysis of an instituted genre, a report on the thesis defence meeting (soutenance de thèse), as practised in French academic institutions. This genre is interesting for discourse analysts, not only because it is closely linked to scientific research communities, but also because it implies an original configuration of authorship and triggers indirect interpretation strategies. VL - 4 SP - 319–342 N1 - + pdf ER - TY - CHAP T1 - Analysing Genre: Functional Parameters T2 - Genre and Institutions: Social Processes in the Workplace and the School Y1 - 1997 A1 - Martin, J. R. ED - Christie, Frances ED - Martin, J. R. KW - classroom KW - genre KW - systemic functional linguistics KW - workplace JA - Genre and Institutions: Social Processes in the Workplace and the School PB - Cassell CY - London SP - 3–39 N1 - + genre ER - TY - JOUR T1 - Answering the Call: Toward a History of Proposals JF - Journal of Technical Writing and Communication Y1 - 2010 A1 - Meloncon, Lisa VL - 40 SP - 29-50 ER - TY - JOUR T1 - Audiences Talking Genre: Television Talk Shows and Cultural Hierarchies JF - Journal of Popular Film and Television Y1 - 2003 A1 - Mittell, Jason KW - audience KW - Bourdieu KW - cultural studies KW - genre KW - survey KW - talk show KW - taste KW - television AB - The author explores howaudience members make sense of the talk show genre-from daytime issueoriented programs to late-night entertainment shows-through a qualitative survey of television viewers. He argues that the genre is linked to assumed notions of identity and hierarchies of cultural value that help explain the genre's controversial history. VL - 31 SP - 36–46 N1 - + pdf ER - TY - CHAP T1 - Approaches to genre in ELT. T2 - The International Handbook of English Language Teaching. Y1 - 2007 A1 - Paltridge, Brian JA - The International Handbook of English Language Teaching. PB - Springer CY - Norwell, MA VL - Vol 2 SP - pp. 931-943 ER - TY - JOUR T1 - The Article of the future: Strategies for genre stability and change JF - English for Specific Purposes Y1 - 2013 A1 - Carmen Pérez-Llantada KW - ESP pedagogy KW - genre analysis KW - genre and media KW - research articles KW - rhetoric and composition AB -

This article compares the Article of the Future (AofF) prototypes (<http://www.articleofthefuture.com/>) with a corpus of journal articles (Journal Article Corpus – JAC) to demonstrate that the article genre in an online environment is a “stabilised-for-now or stabilised-enough” site for social interaction (Schryer, 1994, p. 108). Results show that the prototypes adhere to the typical structural patterns of the JAC texts, while also embedding discernible structural variations across the disciplinary spectrum. They display generic stability concerning authors’ use of intertextuality for framing their texts in a social/institutional context. Comparison of the AofF with the JAC texts also illustrates a similar lexicogrammatical profile. Consistent with previous literature, recurring bundles in the AofF prototypes are associated with structural elaboration, complexity and a compressed style, and perform referential, text-organising and stance functions in the discourse. Complementing corpus findings, an exploratory survey of authors suggests that their actual text-composing/reading practices of online articles are governed by the long-established communicative purposes of the genre. Findings suggest, though, that the new online part-genres (research highlights, graphical abstracts, interactive graphs, embedded videos, hyperlinks), potential strategies for generic change, might be changing the writers’ perceptions towards online articles. The article concludes with some practical implications for ESP practitioners.

PB - Elsevier CY - The Netherlands VL - 32 SP - 221-235 UR - https://www.sciencedirect.com/science/article/pii/S0889490613000422 CP - 4 ER - TY - JOUR T1 - "Alternative Country: Origins, Music, World-view, Fans, and Taste in Genre Formation." JF - Popular Music and Society Y1 - 2001 A1 - Peterson, Richard A. A1 - Beal, Bruce A. KW - alternative KW - alternative country KW - country KW - Country music KW - music VL - 25 CP - 1-2 ER - TY - BOOK T1 - The Art of Watching Films Y1 - 2011 A1 - Petrie, D. A1 - Boggs, J. KW - film criticism PB - McGraw-Hill CY - New York ER - TY - BOOK T1 - Audience and Rhetoric: An Archaeological Composition of the Discourse Community Y1 - 1992 A1 - Porter, James E. PB - Prentice Hall CY - Englewood Cliffs ER - TY - JOUR T1 - Agency and Interactive Data Displays: Internet Graphics as Co-Created Rhetorical Spaces JF - Technical Communication Quarterly Y1 - 2014 A1 - Rawlins, Jacob D. A1 - Wilson, Gregory D. VL - 23 SP - 303-322 UR - http://www.tandfonline.com/doi/abs/10.1080/10572252.2014.942468 ER - TY - JOUR T1 - Ars Dictaminis Perverted: The Personal Solicitation E-mail as a Genre JF - Journal of Technical Writing and Communication Y1 - 2009 A1 - Ross, Derek G. VL - 39 SP - 25-41 ER - TY - JOUR T1 - Ars Dictaminis Perverted: The Personal Solicitation E-Mail as a Genre JF - Journal of Technical Writing and Communication Y1 - 2009 A1 - Ross, Derek G. KW - appeal KW - email KW - genre KW - pathos KW - personal letter KW - phishing VL - 39 SP - 25–41 ER - TY - JOUR T1 - Approaches/Practices: Eliminating the Shell Game: Using Writing-Assignment Names to Integrate Disciplinary Learning JF - Journal of Business and Technical Communication Y1 - 2007 A1 - Shaver, Lisa VL - 21 SP - 74-90 ER - TY - JOUR T1 - Accessibility and Order: Crossing Borders in Child Abuse Forensic Reports JF - Technical Communication Quarterly Y1 - 2010 A1 - Spafford, Marlee M. A1 - Schryer, Catherine F. A1 - Lingard, Lorelei A1 - Mian, Marcellina VL - 19 SP - 118-143 UR - http://www.tandfonline.com/doi/abs/10.1080/10572250903559324 ER - TY - CHAP T1 - Autopoietic Cybergenres for e-Democracy? Genre Analysis of a Web-Based Discussion Board T2 - Proceedings of the 38th Annual Hawaii International Conference on System Science Y1 - 2005 A1 - Sæbø, Øystein A1 - Päivärinta, Tero ED - Sprague, Ralph H., Jr. KW - cybergenre KW - democracy KW - e-democracy KW - genre AB -

The paper discusses genre theory in the field of e-Democracy. A framework for analysing communicative genres related to four stereotypical e-Democracy models is suggested. A case study of a web based discussion board in a municipality illustrates the implications of applying the genre lens to the e-Democracy research and practice, with lessons learned to considered in the future efforts on e-Democracy. Based on observations from the case, a theoretical concept of autopoietic cybergenre is suggested and its potential significance for future e-Democracy initiatives is addressed. An autopoietic cybergenre, such as a web-based discussion board, includes inherent capability for meta-communication enabling continuous structuring of the purpose(s) and parts of the form of the genre in question itself.

JA - Proceedings of the 38th Annual Hawaii International Conference on System Science PB - IEEE Computer Society Press CY - Los Alamitos, CA SP - 98c– N1 - + pdf rhet ER - TY - BOOK T1 - Analysing Professional Genres Y1 - 2000 A1 - Trosborg, Anna KW - Bazerman KW - genre KW - Myers PB - John Benjamins CY - Amsterdam N1 - + Myers, Bazerman in au ER - TY - JOUR T1 - Additional Communication Channels in Dutch Television Genres JF - New Media and Society Y1 - 2007 A1 - Van Selm, Martine A1 - Peeters, Allerd AB -

This study examined the way in which television genres in the
Netherlands make use of additional communication channels in
terms of interactivity and genre modification and whether the
availability of additional communication channels in genres
corresponds to audience age. Expert interviews were held with
representatives of Dutch broadcasting organizations and a
secondary analysis of Audience Research data was conducted. It
was found that compared to other genres, short message service
(SMS) is added most frequently to reality programmes, email and
websites to the information genre, teletext to sports programmes
and merchandizing to children’s programmes. In addition, it was
found that only SMS is added more often to programmes
attracting a younger audience.The extent to which the additional
communication channels represented real innovation varied from
maintenance to the elaboration and modification of genres.

VL - 9 SP - 651-659 CP - 4 ER - TY - JOUR T1 - The Art of Invective: Performing Identity in Cyberspace JF - New Media & Society Y1 - 2002 A1 - Vrooman, Steven S. KW - CMC KW - computer-mediated communication KW - cuelessness KW - digital KW - emotion KW - flaming; genre; identity; invective; performance; the dozens; rant; KW - medium AB - This article examines the common computer-mediated communication (CMC) phenomenon of 'flaming' from a rhetorical perspective, situating the phenomenon diachronically in the histories of invective in art and society. An examination of the notorious alt.flame newsgroup draws connections between the political and sexual content of the flames and the rants and dozens genres of invective. The article concludes with an argument against the still prevalent media-determinant view that holds that flaming is somehow caused by the medium of CMC itself. Given the strategic nature of the different kinds of flames, it makes more sense to view them as performative enactments of identity which stress either group or individual identity depending on the genre of invective utilized by the flamer. This article demonstrates that the more historical approach offered by rhetorical criticism gives a vital perspective to an area of study from which rhetorical critics have for too long been absent. VL - 4 SP - 51–70 UR - ://000174505000003 N1 - + pdf rhet J1 - New Media Soc. ER - TY - JOUR T1 - The Art of Invective: Performing Identity in Cyberspace JF - New Media & Society Y1 - 2002 A1 - Steven S. Vrooman AB -

This article examines the common computer-mediated communication (CMC) phenomenon of ‘flaming’ from a rhetorical perspective, situating the phenomenon diachronically in the histories of invective in art and society. An examination of the notorious alt.flame newsgroup draws connections between the political and sexual content of the flames and the rants and dozens genres of invective. The article concludes with an argument against the still prevalent media-determinant view that holds that flaming is somehow caused by the medium of CMC itself. Given the strategic nature of the different kinds of flames, it makes more sense to view them as performative enactments of identity which stress either group or individual identity depending on the genre
of invective utilized by the flamer. This article demonstrates that the more historical approach offered by rhetorical criticism gives a vital perspective to an area of study from which rhetorical critics have for too long been absent.

VL - 4 SP - 51-70 CP - 1 ER - TY - JOUR T1 - Anomalies of Genre: The Utility of Theory and History for the Study of Literary Genres JF - New Literary History Y1 - 2003 A1 - White, Hayden KW - Cohen KW - genre KW - history KW - hybrid KW - Prince KW - theory VL - 34 SP - 597–615 N1 - + pdf ER - TY - JOUR T1 - Analyzing the Genre Structure of Chinese Call-Center Communication JF - Journal of Business and Technical Communication Y1 - 2010 A1 - Xu, Xunfeng A1 - Wang, Yan A1 - Forey, Gail A1 - Li, Lan VL - 24 SP - 445-475 ER - TY - JOUR T1 - 'Advertorials': A genre-based analysis of an emerging hybridized genre JF - Discourse & Communication Y1 - 2012 A1 - Zhou, Sijing KW - advertisement KW - editorials KW - news stories AB -

Genre analysis has been applied to a sizable body of linguistic studies on various text types. However, little attention has been paid to advertorials as an emerging hybridized genre. To identify the generic and linguistic characteristics of advertorials, and therefore to classify advertorials into an appropriate genre, this study carries out a comprehensive genre analysis of advertorials based on Bhatia’s (1993) seven-step genre analysis methodology. A corpus of 55 advertorials was collected from four English-language magazines and two English-language newspapers, from which a sub-corpus of 12 samples was further selected for a thorough examination of linguistic characteristics. Attempting to gain a comprehensive view of generic features of advertorials, this study makes a critical comparison of advertorials with three inextricably related genres: advertisements, news stories and editorials. Linguistic evidence sufficiently demonstrates that advertorials share fundamental generic and linguistic natures with advertisements and proposes classifying advertorials as a sub-genre of advertisements.

VL - 6 SP - 323-346 CP - 3 ER -