%0 Journal Article %J IEEE Transactions on Professional Communication %D 2012 %T Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands %A Hendriks, B. %A van Meurs, F. %A Korzilius, H. %A le Pair, R. %A le Blanc-Damen, S %B IEEE Transactions on Professional Communication %V 55 %P 122-141 %G eng %U http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=6203647 %R 10.1109/TPC.2012.2194602