%0 Book %D 1992 %T Teaching Children's Literature %A Sadler, Glenn Edward %K literature %I New York %C Modern Language Association %G eng %0 Journal Article %J Publications of the Modern Language Association %D 2007 %T The Polyvalent Discourse of Electronic Music %A Saiber, Arielle %K audience %K author %K canon %K market %K music %K text %B Publications of the Modern Language Association %V 122 %P 1613–1625 %8 2007 %G eng %0 Journal Article %J Journal of Technical Writing and Communication %D 2011 %T Meeting Students Where They Are: Advancing a Theory and Practice of Archives in the Classroom %A Saidy, Christina %A Hannah, Mark %A Sura, Tom %B Journal of Technical Writing and Communication %V 41 %P 173-191 %G eng %R .10.2190/TW.41.2.e %0 Journal Article %J IEEE Transactions on Professional Communication %D 2006 %T .., Is Different From ,.. : A Corpus-Based Study of Evaluative Adjectives in Economics Discourse %A Samson, C. %B IEEE Transactions on Professional Communication %V 49 %P 236-245 %G eng %U http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=1684205 %R 10.1109/TPC.2006.880741 %0 Conference Paper %B 40th Hawaii International Conference on System Sciences %D 2007 %T Characterizing Genres of Web Pages: Genre Hybridism and Individualization %A Santini, Marina %K genre %K hybrid %K information science %B 40th Hawaii International Conference on System Sciences %P 71–81 %8 2007 %G eng %0 Journal Article %J Journal of Technical Writing and Communication %D 2002 %T Does Being Technical Matter? XML, Single Source, and Technical Communication %A Sapienza, Filipp %B Journal of Technical Writing and Communication %V 32 %P 155-170 %G eng %R 10.2190/PCK7-MX24-X113-V9DC %0 Journal Article %J IEEE Transactions on Professional Communication %D 2010 %T Response-to-Complaint Letter as a Rhetorical Genre %A Schaefer, K. A. %B IEEE Transactions on Professional Communication %V 53 %P 158-163 %G eng %U http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=5467313 %R 10.1109/TPC.2010.2046089 %0 Book %D 2016 %T The Personal Blog: A Linguistic History %A Schildhauer, Peter %K blog %K genre analysis %K genre history %7 1 %I Peter Lang GmbH, Internationaler Verlag der Wissenschaften %C Frankfurt %V 14 %@ 9783653967586 %G eng %U http://www.peterlang.com/?266274E %R 10.3726/978-3-653-05440-8 %0 Journal Article %J MLN %D 1987 %T Genre and Structure: Toward an Actantial Typology of Narrative Genres and Modes %A Schliefer, Ronald %A Velie, Alan %K genre %K Greimas %K mode %K narrative %B MLN %V 102 %P 1122–1150 %8 1987 %G eng %0 Journal Article %J Journal of Computer-Mediated Communication %D 2007 %T Blogging Practices: An Analytical Framework %A Schmidt, Jan %K blog %K code %K community %K genre %K Giddens %K relation %K rule %K structuration %X This article proposes a general model to analyze and compare different uses of theblog format. Based on ideas from sociological structuration theory, as well as on existing blog research, it argues that individual usage episodes are framed by three structural dimensions of rules, relations, and code, which in turn are constantly (re)produced in social action. As a result, ‘‘communities of blogging practices’’ emerge-that is, groups of people who share certain routines and expectations about the use of blogs as a tool for information, identity, and relationship management. This analytical framework can be the basis for systematic comparative and longitudinal studies that will further understanding of similarities and differences in blogging practices. %B Journal of Computer-Mediated Communication %V 12 %P 1409–1427 %8 2007 %G eng %0 Journal Article %J Poetics %D 1987 %T Towards a Constructivist Theory of Media Genre %A Schmidt, S. J. %K function %K genre %K media %X Up to now the discussion of genres has been oriented rather exclusively towards text-types in the literary-system, and its scope has mostly been typological. In contrast to these approaches this paper aims at a systematic explication of the notion of genre in a science of the media on a constructivist epistemological basis conceiving of genres in terms of cognitive concepts.A constructivist theory of genre concentrates on functions, it strives for homogeneous argumentation, and it tries to establish a general theory of media genres which is able to explain the function of genres in the media in general. %B Poetics %V 16 %P 371–395 %8 1987 %G eng %0 Journal Article %J Journal of Business and Technical Communication %D 2002 %T Theorizing Structure and Agency in Workplace Writing: An Ethnomethodological Aroach %A Schneider, Barbara %B Journal of Business and Technical Communication %V 16 %P 170-195 %G eng %0 Journal Article %J Organization Studies %D 2013 %T The Pervasive Power of PowerPoint: How a Genre of Professional Communication Permeates Organizational Communication %A Schoeneborn, Dennis %K documentation %K oral presentation %K organizational communication %K powerpoint %X

This paper examines the pervasive role of Microsoft’s presentation software PowerPoint as a genre of professional and organizational communication. Frequently, PowerPoint is not only used for the primary function it was initially designed for, i.e., facilitating live presentations, but also for alternative purposes such as project documentation. Its application in a neighboring domain, however, poses a functional dilemma: does the PowerPoint genre preserve the features of its primary function, i.e., presentation, or rather adapt to the new function, i.e., documentation? By drawing on a communication-centered perspective, this paper examines PowerPoint’s role in the domain of project documentation as a clash between the constitutive affordances of professional and of organizational communication. To investigate this issue empirically, I conducted a case study at a multinational business consulting firm. The study allows identification of three distinct PowerPoint subgenres, which differ in how they adapt to the function of project documentation. This paper contributes to organization studies by specifying the boundary conditions under which a genre of professional communication such as PowerPoint can be expected to maintain its genre-inherent characteristics even in the face of contradictory organizational requirements and to impose these characteristics on a neighboring domain of organizational communication practices.

%B Organization Studies %V 34 %P 1777 - 1801 %G eng %U http://journals.sagepub.com/doi/10.1177/0170840613485843http://journals.sagepub.com/doi/pdf/10.1177/0170840613485843http://journals.sagepub.com/doi/pdf/10.1177/0170840613485843http://journals.sagepub.com/doi/full-xml/10.1177/0170840613485843 %N 12 %! Organization Studies %R 10.1177/0170840613485843 %0 Journal Article %J Written Communication %D 1993 %T Records as Genre %A Schryer, Catherine F. %K clinic %K genre %K research %K veterinary medicine %B Written Communication %V 10 %P 200–234 %8 1993 %G eng %0 Book Section %B Genre and the New Rhetoric %D 1994 %T The Lab vs. the Clinic: Sites of Competing Genres %A Schryer, Catherine F. %E Freedman, Aviva %E Medway, Peter %K clinic %K genre %K IMRAD %K practice %B Genre and the New Rhetoric %I Taylor and Francis %C London %P 105–124 %8 1994 %G eng %0 Journal Article %J JAC: A Journal of Composition Theory %D 1999 %T Genre Time/Space: Chronotopic Strategies in the Experimental Article %A Schryer, Catherine F. %K chronotope %K science %B JAC: A Journal of Composition Theory %V 19 %P 81–89 %8 1999 %G eng %U http://www.jaconlinejournal.com/archives/vol19.1.html %0 Journal Article %J Journal of Business and Technical Communication %D 2000 %T Walking a Fine Line: Writing 'Negative News' Letters in an Insurance Company %A Schryer, Catherine F. %K Bourdieu %K business letter %K CDA %K genre %X This limited case study examines the situated-language practices associated with the production of negative letters in an insurance company. Using genre and sociocultural theories, the study combines textual analyses of a set of negative letters together with writers' accounts of producing these letters to identify effective (as defined by the company) strategies for composing this correspondence. These letters are examples of generic action, and they demonstrate that genres function as constellations of regulated, improvisational strategies triggered by the interaction between individual socialization and an organization. Moreover, these constellations of resources express a particular chronotopic relation to space and time, and this relation is always axiological or value oriented. In other words, genres express space/time relations that reflect current social beliefs regarding the placement and actions of human individuals in space and time. The article identifies some of the strategies that characterize effective negative messages in this organization. It also critiques this text type for enacting a set of practices and related chronotopic orientation that is against the interests of its readers and writers. %B Journal of Business and Technical Communication %V 14 %P 445–497 %8 2000 %G eng %0 Book Section %B The Rhetoric and Ideology of Genre: Strategies for Stability and Change %D 2002 %T Genre and Power: A Chronotopic Analysis %A Schryer, Catherine F. %E Coe, Richard %E Lingard, Lorelei %E Teslenko, Tatiana %K bad news %K Bakhtin %K Bourdieu %K business letter %K CDA %K chronotope %K genre %K ideology %K power %K time %K transactive %B The Rhetoric and Ideology of Genre: Strategies for Stability and Change %I Hampton Press %C Cresskill, NJ %P 73–102 %8 2002 %G eng %0 Book Section %B Communicative Practices in Workplaces and the Professions: Cultural Perspectives on the Regulation of Discourse and Organizations %D 2007 %T Regularized Practices: Genres, Improvisation, and Identity Formation in Health-Care Professions %A Schryer, Catherine F. %A Lingard, Lorelei %A Spafford, Marlee %E Thralls, Charlotte %E Zachry, Mark %K case study %K genre %K health-care communication %K professional identity %K regularized %K regulated resource %K techne %B Communicative Practices in Workplaces and the Professions: Cultural Perspectives on the Regulation of Discourse and Organizations %I Baywood %C Amityville, NY %P 21–44 %8 2007 %G eng %0 Book Section %B Writing Selves/Writing Societies: Research from Activity Perspectives %D 2003 %T Structure and Agency in Medical Case Presentations %A Schryer, Catherine F. %A Lingard, Lorelei %A Spafford, Marlee %A Garwood, Kim %E Bazerman, Charles %E Russell, David %K activity theory %K agency %K Bourdieu %K genre %K Giddens %K self %K structure %K system %B Writing Selves/Writing Societies: Research from Activity Perspectives %I The WAC Clearinghouse and Mind, Culture, and Activity %C Fort Collins, CO %P 62–96 %8 2003 %G eng %U http://wac.colostate.edu/books/selves_societies/index.cfm %0 Journal Article %J Communication Monographs %D 2005 %T Techne or Artful Science and the Genre of Case Presentations in Healthcare Settings %A Schryer, Catherine F. %A Lingard, Lorelei %A Spafford, Marlee M %K art %K education %K genre %K identity %K medicine %K phronesis %K professional %K science %K techne %B Communication Monographs %V 72 %P 234–260 %8 2005 %G eng %0 Journal Article %J Journal of Business and Technical Communication %D 2005 %T Genre Theory, Health-Care Discourse, and Professional Identity Formation %A Schryer, Catherine F. %A Spoel, Philippa %K genre %K health care %K identity %K midwifery %K rhetoric %B Journal of Business and Technical Communication %V 19 %P 249–278 %8 2005 %G eng %0 Book Section %B Encyclopedia of Library and Information Sciences %D 2010 %T Genre Theory and Research %A Schryer, Catherine F. %E Bates, Marcia J. %E Maack, Mary Niles %K literature review %X

This entry provides overviews on current genre theory and research that investigates texts in their social
contexts. Specifically, the entry focuses on relevant theory in Rhetorical genre studies and Linguistics and
provides illustrations from applied studies in Professional Communication and Composition research.
Since much current research in genre theory utilizes social theories that deal with questions of structure
and agency, relevant theories in that area are reviewed as well. Finally, the entry notes some of the
pedagogical implications of genre research.

%B Encyclopedia of Library and Information Sciences %7 3 %I New York %C Taylor & Francis %P 1934–1942 %G eng %6 7 %R 10.1081/E-ELIS3-120043259 %0 Journal Article %J Written Communication %D 1993 %T Records as Genre %A Schryer, Catherine F. %B Written Communication %V 10 %P 200–234 %G eng %0 Journal Article %J Journal of Business and Technical Communication %D 2000 %T Walking a Fine Line: Writing Negative Letters in an Insurance Company %A Schryer, Catherine F. %B Journal of Business and Technical Communication %V 14 %P 445-497 %G eng %0 Book Section %B The Rhetoric and Ideology of Genre: Strategies for Stability and Change %D 2002 %T Genre and Power: A Chronotopic Analysis %A Schryer, Catherine F. %E Coe, Richard %E Lingard, Lorelei %E Teslenko, Tatiana %B The Rhetoric and Ideology of Genre: Strategies for Stability and Change %I Hampton Press %C Cresskill, NJ %P 73–102 %G eng %0 Journal Article %J Journal of Business and Technical Communication %D 2005 %T Genre Theory, Health-Care Discourse, and Professional Identity Formation %A Schryer, Catherine F. %A Spoel, Philippa %B Journal of Business and Technical Communication %V 19 %P 249-278 %G eng %0 Journal Article %J Technical Communication Quarterly %D 2013 %T 'Standing in Terri Schiavo's Shoes': The Role of Genre in End-of-Life Decision Making %A Schuster, Mary Lay %A Russell, Ann La Bree %A Bartels, Dianne M. %A Kelly-Trombley, Holli %B Technical Communication Quarterly %V 22 %P 195-218 %G eng %U http://www.tandfonline.com/doi/abs/10.1080/10572252.2013.760061 %R 10.1080/10572252.2013.760061 %0 Book Section %B Rhetoric in Transition: Sutdies in the Nature and Uses of Rhetoric %D 1980 %T Intentionality in the Rhetorical Process %A Scott, Robert L. %E White, Eugene E. %K genre %K situation %B Rhetoric in Transition: Sutdies in the Nature and Uses of Rhetoric %I Pennsylvania State University Press %C University Park, PA %P 39–60 %8 1980 %G eng %0 Book Section %B The Rhetoric and Ideology of Genre: Strategies for Stability and Change %D 2002 %T Problems of Generalization/Genrelization: The Case of the Doctor-Patient Interview %A Segal, Judy Z. %E Coe, Richard %E Lingard, Lorelei %E Teslenko, Tatiana %K conversation %K medicine %K reification %K similarity %B The Rhetoric and Ideology of Genre: Strategies for Stability and Change %I Hampton Press %C Cresskill, NJ %P 171–184 %8 2002 %G eng %0 Journal Article %J Linguistics and the Human Sciences %D 2007 %T Breast Cancer Narratives as Public Rhetoric: Genre Itself and the Maintenance of Ignorance %A Segal, Judy Z. %K breast cancer %K genre %K ignorance %K narrative %X This paper explores questions of the permissible and the impermissible in breastcancer narratives. It deploys (inter alia) a theory of discourse and counterdiscourse to argue that the genre itself of the personal narrative performs a regulatory function in public discourse on cancer. The paper is inspired by an idea introduced into science studies by Schiebinger and Proctor – the idea of agnotology: the cultural production of ignorance. The paper argues that ignorance about cancer is maintained, in part, by the rehearsal of stories that have standard plots and features, and that suppress or displace other stories. The paper turns on examples of both conventional and unconventional stories. It focuses on Barbara Ehrenreich’s renegade cancer story and its public reception, and Wendy Mesley’s renegade cancer documentary and the public reception of that. The paper seeks to contribute to genre studies by analyzing instances of a genre of public discourse, and suggesting the nature of the social action performed by the genre itself. %B Linguistics and the Human Sciences %V 3 %P 3–23 %8 2007 %G eng %0 Journal Article %J New Literary History %D 2005 %T Theorizing Genres—Interpreting Works %A Seitel, Peter %K folklife %K folklore %K genre %K linguistics %B New Literary History %V 34 %P 275–297 %8 2005 %G eng %0 Journal Article %J Technical Communication Quarterly %D 2004 %T The CCCC Outstanding Dissertation Award in Technical Communication: A Retrospective Analysis %A Selber, Stuart A. %B Technical Communication Quarterly %V 13 %P 139-155 %G eng %U http://www.tandfonline.com/doi/abs/10.1207/s15427625tcq1302_2 %R 10.1207/s15427625tcq1302_2 %0 Journal Article %J Technical Communication Quarterly %D 2010 %T A Rhetoric of Electronic Instruction Sets %A Selber, Stuart A. %B Technical Communication Quarterly %V 19 %P 95-117 %G eng %U http://www.tandfonline.com/doi/abs/10.1080/10572250903559340 %R 10.1080/10572250903559340 %0 Thesis %D 2011 %T The Language of Suicide Notes %A Shapero, J. J. %I University of Birmingham %C Birmingham, UK %V Ph.D. %G eng %9 Dissertation %0 Journal Article %J Rhetoric Society Quarterly %D 2003 %T Genre Work: Expertise and Advocacy in the Early Bulletins of the U.S. Women's Bureau %A Sharer, Wendy B. %K change %K genre %K genre work %K situation %K stasis %B Rhetoric Society Quarterly %V 33 %P 5–32 %8 2003 %G eng %0 Journal Article %J Journal of Business and Technical Communication %D 2007 %T Approaches/Practices: Eliminating the Shell Game: Using Writing-Assignment Names to Integrate Disciplinary Learning %A Shaver, Lisa %B Journal of Business and Technical Communication %V 21 %P 74-90 %G eng %0 Journal Article %J Journal of Business and Technical Communication %D 2011 %T Using Key Messages to Explore Rhetoric in Professional Writing %A Shaver, Lisa %B Journal of Business and Technical Communication %V 25 %P 219-236 %G eng %0 Journal Article %J IEEE Transactions on Professional Communication %D 1998 %T The letter of submission: avoiding the promotional genre %A Shaw, P., %A Okamura, A %B IEEE Transactions on Professional Communication %V 41 %P 274-276 %G eng %U http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=735370 %R 10.1109/47.735370 %0 Journal Article %J IEEE Transactions on Professional Communication %D 1999 %T Genre, rhetorical interpretation, and the open case: teaching the analytical report %A Johnson Sheehan, R. %A Flood, A %B IEEE Transactions on Professional Communication %V 42 %P 20-31 %G eng %U http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=749364 %R 10.1109/47.749364 %0 Journal Article %J Journal of Business and Technical Communication %D 1999 %T On Scientific Narrative: Stories of Light by Newton and Einstein %A Sheehan, Richard Johnson %A Rode, Scott %B Journal of Business and Technical Communication %V 13 %P 336-358 %G eng %0 Journal Article %J Journal of Technical Writing and Communication %D 2011 %T Outlining Purposes, Stating the Nature of the Present Research, and Listing Research Questions or Hypotheses in Academic Papers %A Shehza, Wasima %B Journal of Technical Writing and Communication %V 41 %P 139-160 %G eng %R 10.2190/TW.41.2.c %0 Generic %D 1998 %T The Evolution of Cybergenres %A Shepherd, Michael %A Watters, Carolyn %E Sprague, Ralph H., Jr. %K cybergenre %K digital %K evolution %K genre %K internet %K novel %B 31st Hawaii International Conference on System Sciences %I IEEE Computer Society Press %C Maui %P 97–109 %8 1998 %G eng %0 Conference Proceedings %B 32nd Hawaii International Conference on System Sciences %D 1999 %T The functionality attribute of cybergenres %A Shepherd, M. %A Watters, C. %E Sprague, Ralph H., Jr. %B 32nd Hawaii International Conference on System Sciences %I IEEE Computer Society Press %C Maui %G eng %0 Journal Article %J Journal of Business and Technical Communication %D 2009 %T Genre, Activity, and Collaborative Work and Play in World of Warcraft: Places and Problems of Open Systems in Online Gaming %A Sherlock, Lee %B Journal of Business and Technical Communication %V 23 %P 263-293 %G eng %0 Journal Article %J Critical Studies in Media Communication %D 2008 %T Sumptuous Texts: Consuming 'Otherness' in the Food Film Genre %A Shugart, H.A %K film %K food studies %X

In recent years, food has played an increasingly prominent role in the mainstream media in a variety of ways. As one manifestation of this trend, “food films” have coalesced into a bona fide genre in contemporary popular culture. In this essay, I seek to contribute to the growing conversation regarding the symbolic role and rhetorical function of mediated representations of food. In an analysis of three films of that genre—Like Water for Chocolate, Chocolat, and Woman on Top—I argue that these films are unified not only insofar as they feature food but also, and more importantly, with respect to how they use food to engage and assuage anxieties attendant to contemporary cultural ambiguities and permeabilities, especially around race/ethnicity and gender. Specifically, I contend that these films offer food as a rhetorical device through which discourses of privilege are reconciled with and restabilised against contemporary practices of desire and consumption, especially (and increasingly) for and of the “Other.”

%B Critical Studies in Media Communication %V 25 %P 68-90 %G eng %N 1 %& 68 %0 Book %D 1989 %T Technical and Business Communication: Bibliographic Essays for Teachers and Corporate Trainers %A Sides, Charles H. %I National Council of Teachers of English and Society for Technical Communication %C Urbala, IL, and Washington, DC %G eng %0 Journal Article %J Computers and Composition %D 2002 %T Web Research and Genres in Online Databases: When the Glossy Page Disappears %A Michelle Sidler %X

This article details the impact of online databases, proquest in particular, on composition research. When distinguishing different online texts, students often encounter research and documentation difficulties, indicating a need for more instruction that addresses new literacies emerging from the current transitional age of electronic and print cultures. I present new evaluative methods for online documents that utilize knowledge of online genres, information retrieval processes, and metaphoric imagery. As students research, they are not equipped with adequate knowledge of Web genres and need a metaphorical framework with which they can understand the ways different texts operate in virtual spaces.

%B Computers and Composition %V 19 %P 57-70 %G eng %N 1 %& 57 %0 Generic %D 2007 %T A Companion to Digital Literary Studies %A Siemens, Ray %A Schreibman, Susan %K Drucker %K genre %K hypertet %K interactive fiction %K new media %K screen %K text %I Blackwell %C Malden, MA %8 2007 %G eng %U http://digitalhumanities.org/companionDLS/ %0 Journal Article %J Political Communication %D 1996 %T Presidential Inaugurals: The Modernization of a Genre %A Sigelman, Lee %K content analysis %K genre %K inaugural %K presidential rhetoric %K unification symbol %B Political Communication %V 13 %P 81–92 %8 1996 %G eng %0 Book Section %B Form and Genre: Shaping Rhetorical Action %D 1978 %T 'Genre-alizing' About Rhetoric: A Scientific Approach %A Simons, Herbert W. %E Campbell, Karlyn Kohrs %E Jamieson, Kathleen Hall %K genre %B Form and Genre: Shaping Rhetorical Action %I Speech Communication Association %C Falls Church, VA %P 33–50 %8 1978 %G eng %0 Generic %D 1986 %T Form, Genre, and the Study of Political Discourse %A Simons, Herbert W. %A Aghazarian, Aram A. %K form %K genre %K political discourse %I University of South Carolina Press %C Columbia %8 1986 %G eng %0 Book %D 2013 %T Bending Genre: Essays on Creative Nonfiction %A Margot Singer %A Nicole Walker %K creative nonfiction %K creative writing %K essay %I Bloomsbury %C New York %P 208 %@ 978-1441123299 %G eng %0 Journal Article %J Convergence: The International Journal of Research into New Media Technologies %D 2013 %T Dismantling the guitar hero? A case of prodused parody and disarmed subversion %A Skageby, Jorgen %K Audiences %K critical intertextuality %K genre analysis %K parody %K produsage %K shreds %K YouTube %K [gender] %X

A ‘shreds’ video combines existing live music concert footage, predominantly including a famous
male rock guitarist or guitar based rock group, with a self-produced overdubbed soundtrack. The
result is a musical parody that exists in an intersection between production and consumption and
works as a within-genre evolution. The shred is controversial and its most popular instalments
have been pulled from YouTube on claims of copyright infringement. This paper examines shreds
as a form of multimodal intertextual critique by engaging with the videos themselves, as well as
audience responses to them. As such, the applied method is genre analysis and multimodal semiotics
geared towards the analysis of intertextual elements. The paper shows how prodused parody
exists as a co-dependence between: (1) production and consumption; (2) homage and subversion;
(3) comprehension and miscomprehension; and (4) media synchronicity and socioeconomic dis/
harmony. The paper also discusses how shreds can be interpreted as tampered-with gender
performances. In conclusion, it becomes clear that the produsage of shred videos is part of ‘piracy
culture’ because it so carefully balances between the mainstream and counter-culture, between
the legal and the illegal, and between the commoditized artefact and networked production.

%B Convergence: The International Journal of Research into New Media Technologies %V 19 %P 63-76 %8 02/2013 %G eng %N 1 %R 10.1177/1354856512456791 %0 Journal Article %J Convergence: The International Journal of Research into New Media Technologies %D 2012 %T Dismantling the Guitar Hero? A Case of Prodused Parody and Disarmed Subversion %A Jörgen Skågeby %X

A ‘shreds’ video combines existing live music concert footage, predominantly including a famous male rock guitarist or guitar based rock group, with a self-produced overdubbed soundtrack. The result is a musical parody that exists in an intersection between production and consumption and works as a within-genre evolution. The shred is controversial and its most popular instalments have been pulled from YouTube on claims of copyright infringement. This paper examines shreds as a form of multimodal intertextual critique by engaging with the videos themselves, as well as audience responses to them. As such, the applied method is genre analysis and multimodal semiotics geared towards the analysis of intertextual elements. The paper shows how prodused parody exists as a co-dependence between: (1) production and consumption; (2) homage and subversion; (3) comprehension and miscomprehension; and (4) media synchronicity and socioeconomic dis/harmony. The paper also discusses how shreds can be interpreted as tampered-with gender performances. In conclusion, it becomes clear that the produsage of shred videos is part of ‘piracy culture’ because it so carefully balances between the mainstream and counter-culture, between the legal and the illegal, and between the commoditized artefact and networked production.

%B Convergence: The International Journal of Research into New Media Technologies %V 19 %P 63-76 %G eng %N 1 %0 Journal Article %J Technical Communication Quarterly %D 2012 %T Incompatible Rhetorical Expectations: Julia W. Carpenter's Medical Society Papers, ñ %A Skinner, Carolyn %B Technical Communication Quarterly %V 21 %P 307-324 %G eng %U http://www.tandfonline.com/doi/abs/10.1080/10572252.2012.686847 %R 10.1080/10572252.2012.686847 %0 Journal Article %J International Journal of Applied Linguistics %D 1996 %T Rhetorical Organization of Chairmen's Statements %A Skulstad, Aud Solbjørd %K annual report %K business %K introduction %K rhetoric %K Swales %X J. M. Swales's move-step approach (eg, 1981) to research article introductions is applied to the rhetorical organization of chairmen's statements in annual reports by British companies, drawing on 95 such documents obtained from 93 companies. The proposed relationships & confidence model suggests that these reports make three moves in their introductions: establishing relationships between the chairman, the company, & the readers; maintaining confidence; & reinforcing relationships already established. These moves are described as rhetorical strategies designed to achieve & enhance a particular image of the chairman & the company. It is suggested that the move-step method might be useful for raising the genre awareness of English for specific purpose (ESP) students & for improving ESP courses. %B International Journal of Applied Linguistics %V 6 %P 43–63 %8 1996 %G eng %0 Journal Article %J International Journal of Applied Linguistics %D 2005 %T The Use of Metadiscourse in Introductory Sections of a New Genre %A Skulstad, Aud Solbjørd %K corporate environmental report %K emerging genre %K introduction %K linguistics %K metadiscourse %X This article examines the use of metadiscourse in introductory sections of the new (emerging) genre of environmental reports. This is contrasted with the chairman's statement in the established genre of corporate annual reports. The texts in both corpora were issued by British companies. Four categories of metadiscourse are analysed, using terminology from Mauranen (1993). The study indicates that metadiscourse may play a significant role in new genres. The study concludes that writers of the emerging genre of corporate environmental reports use metadiscourse to guide the readers. It also shows that the use of metadiscourse may have distinctly different functions in emerging genres compared to established ones. The categories action markers and previews (local and global) are particularly useful in the comparison of the textual practices of established and emerging genres. Whereas the use of previews in the new genre informs and directs the readers as to the aims and global functions of the documents, in established genres this category may mark a deviation from what the writer sees as the conventional rhetorical (Move–Step) pattern. %B International Journal of Applied Linguistics %V 15 %P 71–86 %8 2005 %G eng %0 Journal Article %J Journal of Business and Technical Communication %D 1999 %T Storytelling in a Central Bank: The Role of Narrative in the Creation and Use of Specialized Economic Knowledge %A Smart, Graham %B Journal of Business and Technical Communication %V 13 %P 249-273 %G eng %0 Book Section %B Rhetorical Genre Studies and Beyond %D 2008 %T Developing a 'Discursive Gaze'': Participatory Action Research with Student Interns Encountering New Genres in the Activity of the Workplace %A Smart, Graham %A Brown, Nicole %E Artemeva, Natasha %E Freedman, Aviva %B Rhetorical Genre Studies and Beyond %I Inkshed %C Winnipeg, Manitoba %P 241–279 %G eng %U http://http-server.carleton.ca/ nartemev/Artemeva%20&%20Freedman%20Rhetorical%20Genre%20Studies%20and%20beyond.pdf %0 Journal Article %J Technical Communication Quarterly %D 2003 %T What is 'Good' Technical Communication? A Comparison of the Standards of Writing and Engineering Instructors %A Smith, Summer %B Technical Communication Quarterly %V 12 %P 7/24/2015 %G eng %U http://www.tandfonline.com/doi/abs/10.1207/s15427625tcq1201_2 %R 10.1207/s15427625tcq1201_2 %0 Journal Article %J Journal of the Medical Library Association %D 2004 %T The Introduction, Methods, Results, and Discussion (IMRAD) Structure: A Fifty-Year Survey %A Sollaci, Luciana B. %A Pereira, Mauricio G. %K evolution %K genre %K IMRAD %K science %X Background: The scientific article in the health sciences evolved from the letter form and purely descriptive style in the seventeenth century to a very standardized structure in the twentieth century known as introduction, methods, results, and discussion (IMRAD). The pace in which this structure began to be used and when it became the most used standard of today's scientific discourse in the health sciences is not well established.Purpose: The purpose of this study is to point out the period in time during which the IMRAD structure was definitively and widely adopted in medical scientific writing. Methods: In a cross-sectional study, the frequency of articles written under the IMRAD structure was measured from 1935 to 1985 in a randomly selected sample of articles published in four leading journals in internal medicine: the British Medical Journal, JAMA, The Lancet, and the New England Journal of Medicine. Results: The IMRAD structure, in those journals, began to be used in the 1940s. In the 1970s, it reached 80% and, in the 1980s, was the only pattern adopted in original papers. Conclusions: Although recommended since the beginning of the twentieth century, the IMRAD structure was adopted as a majority only in the 1970s. The influence of other disciplines and the recommendations of editors are among the facts that contributed to authors adhering to it. %B Journal of the Medical Library Association %V 92 %P 364–371 %8 2004 %G eng %U http://www.ncbi.nlm.nih.gov/pmc/articles/PMC442179/ %0 Book %D 1968 %T A Handbook to Sixteenth-Century Rhetoric %A Sonnino, Lee A. %K figures %K genres %K handbooks %K Renaissance %K tropes %I Barnes and Noble, Inc. %C New York %8 1968 %G eng %0 Journal Article %J Journal of Business and Technical Communication %D 2006 %T Look Who's Talking: Teaching and Learning Using the Genre of Medical Case Presentations %A Spafford, Marlee M. %A Schryer, Catherine F. %A Mian, Marcellina %A Lingard, Lorelei %B Journal of Business and Technical Communication %V 20 %P 121-158 %G eng %0 Journal Article %J Journal of Business & Technical Communication %D 2006 %T Look Who's Talking: Teaching and Learning Using the Genre of Medical Case Presentations %A Spafford, Marlee %A Schryer, Catherine F. %A Mian, Marcellina %A Lingard, Lorelei %B Journal of Business & Technical Communication %V 20 %P 121–158 %G eng %0 Journal Article %J Technical Communication Quarterly %D 2010 %T Accessibility and Order: Crossing Borders in Child Abuse Forensic Reports %A Spafford, Marlee M. %A Schryer, Catherine F. %A Lingard, Lorelei %A Mian, Marcellina %B Technical Communication Quarterly %V 19 %P 118-143 %G eng %U http://www.tandfonline.com/doi/abs/10.1080/10572250903559324 %R 10.1080/10572250903559324 %0 Journal Article %J Journal of Business and Technical Communication %D 2015 %T Writing Entrepreneurs: A Survey of Attitudes, Habits, Skills, and Genres %A Spartz, John M. %A Weber, Ryan P. %B Journal of Business and Technical Communication %V 29 %P 428–455 %G eng %U http://jbt.sagepub.com/content/29/4/428.abstract http://jbt.sagepub.com/content/29/4/428 %R 10.1177/1050651915588145 %0 Journal Article %J Journal of Technical Writing and Communication %D 2002 %T Persuasive Techniques Used in Fundraising Messages %A Spears, Lee A. %B Journal of Technical Writing and Communication %V 32 %P 245-265 %G eng %R 10.2190/BE4V-QJNC-Q97H-DFXN %0 Journal Article %J Journal of Technical Writing and Communication %D 2001 %T Grappling with Distributed Usability: A Cultural-Historical Examination of Documentation Genres Over Four Decades %A Spinuzz, Clay %B Journal of Technical Writing and Communication %V 31 %P 41-59 %G eng %R 10.2190/8GBC-J04R-VKCF-NJJP %0 Conference Paper %B 20th Annual International Conference on Computer Documentation %D 2002 %T Modeling Genre Ecologies %A Spinuzzi, Clay %K activity theory %K compound mediation %K genre %K genre ecology %K tracing %X The genre ecology framework is an analytical framework forstudying how people use multiple artifacts – such as documentation, interfaces, and annotations – to mediate their work activities. Unlike other analytical frameworks, the genre ecology framework has been developed particularly for technical communication research, particularly in its emphasis on interpretation, contingency, and stability. Although this framework shows much promise, it is more of a heuristic than a formal modeling tool; it helps researchers to pull together impressions, similar to contextual design’s work models, but it has not been implemented as formally as distributed cognition’s functional systems. In this paper, I move toward a formal modeling of genre ecologies. First, I describe the preliminary results of an observational study of seven workers in two different functional teams of a medium-sized telecommunications company (a subset of a larger, 89-worker study). I use these preliminary results to develop a model of the genres used by these two teams, how those genres interconnect to co-mediate the workers’ activities, and the breakdowns that the workers encounter as genres travel across the boundaries of the two teams. I conclude by (a) describing how formal models of genre ecologies can help in planning and designing computer documentation and (b) discussing how these models can be further developed. %B 20th Annual International Conference on Computer Documentation %I ACM Press %P 200–207 %8 2002 %G eng %0 Book Section %B Writing Selves/Writing Societies: Research from Activity Perspectives %D 2003 %T Compound Mediation in Software Development: Using Genre Ecologies to Study Textual Artifacts %A Spinuzzi, Clay %E Bazerman, Charles %E Russell, David %K activity theory %K ecology %K genre %K mediation %K text %B Writing Selves/Writing Societies: Research from Activity Perspectives %I The WAC Clearinghouse and Mind, Culture, and Activity %C Fort Collins, CO %P 97–124 %8 2003 %G eng %U http://wac.colostate.edu/books/selves_societies/index.cfm %0 Book %B Acting with Technology %D 2003 %T Tracing Genres through Organizations: A Sociocultural Approach to Information %A Spinuzzi, Clay %E Nardi, Bonnie %E Kaptelinin, Viktor %E Foot, Kirsten %K activity system %K artifact %K genre %K information design %K user %B Acting with Technology %I MIT Press %C Cambridge, MA %8 2003 %G eng %0 Book Section %B 22nd Annual International Conference on Design of Communication: The Engineering of Quality Documentation %D 2004 %T Four Ways to Investigate Assemblages of Texts: Genre Sets, Systems, Repertoires, and Ecologies %A Spinuzzi, Clay %K ecology %K genre %K repertoire %K set %K system %X Genre theorists agree that genres work together in assemblages.But what is the nature of these assemblages? In this paper I describe four frameworks that have been used to describe assemblages of genres: genre sets, genre systems, genre repertoires, and genre ecologies. At first glance, they seem to be interchangeable, but there are definite and sometimes quite deep differences among them. I compare and contrast these frameworks and suggest when each might be most useful. %B 22nd Annual International Conference on Design of Communication: The Engineering of Quality Documentation %I Association for Computing Machinery %C Memphis, TN %P 110–116 %8 2004 %G eng %U http://www.lib.ncsu.edu:2268/10.1145/1026533.1026560 %0 Journal Article %J ACM Journal of Computer Documentation %D 2000 %T Genre Ecologies: An Open-System Approach to Understanding and Constructing Documentation %A Spinuzzi, Clay %A Zachry, Mark %K contingency %K decentralization %K documentation %K ecology %K genre %K open system %K stability %K system %X Arguing that current approaches to understanding and constructingcomputer documentation are based on the flawed assumption that documentation works as a closed system, the authors present an alternative way of thinking about the texts that make computer technologies usable for people. Using two historical case studies, the authors describe how a genre ecologies framework provides new insights into the complex ways that people use texts to make sense of computer technologies. The framework is designed to help researchers and documentors account for contingency, decentralization, and stability in the multiple texts the people use while working with computers. The authors conclude by proposing three heuristic tools to support the work of technical communicators engaged in developing documentation today: exploratory questions, genre ecology diagrams, and organic engineering. %B ACM Journal of Computer Documentation %V 24 %P 169–181 %8 2000 %G eng %0 Conference Proceedings %B ACM SIGDOC 1999: Proceedings of the 17th Annual International Conference on Computer Documentation %D 1999 %T Grappling with distributed usability: A cultural-historical examination of documentation genres over four decades %A Spinuzzi, Clay %B ACM SIGDOC 1999: Proceedings of the 17th Annual International Conference on Computer Documentation %I ACM %C New York %P 16-21 %G eng %0 Journal Article %J Computers and Composition %D 2001 %T "Light Green Doesn't Mean Hydrology!": Toward a Visual-Rhetorical Framework for Interface Design %A Spinuzzi, Clay %X

The utility of metaphor as a visual–rhetorical design framework has diminished dramatically, and continues to erode. Metaphor has two important limitations as it is commonly applied in interface design: (a) metaphors are indexical, pointing to physical artifacts that they represent, and (b) metaphors are static, that is, unwavering in their indexicality. Both assumptions are demonstrably flawed. In this article, I first critically examine metaphor’s limitations as a visual–rhetorical framework for designing, evaluating, and critiquing user interfaces. Next, I outline an alternate framework for visual rhetoric, that of genre ecologies, and discuss how it avoids some of the limitations of metaphor. Finally, I use an empirical study of computer users to illustrate the genre-ecology framework and contrast it with metaphor.

%B Computers and Composition %V 18 %G eng %N 1 %& 39 %0 Journal Article %J Computers and Composition %D 2001 %T "Light Green Doesn't Mean Hydrology!": Toward a Visual-Rhetorical Framework for Interface Design %A Spinuzzi, Clay %X

The utility of metaphor as a visual–rhetorical design framework has diminished dramatically, and continues to erode. Metaphor has two important limitations as it is commonly applied in interface design: (a) metaphors are indexical, pointing to physical artifacts that they represent, and (b) metaphors are static, that is, unwavering in their indexicality. Both assumptions are demonstrably flawed. In this article, I first critically examine metaphor’s limitations as a visual–rhetorical framework for designing, evaluating, and critiquing user interfaces. Next, I outline an alternate framework for visual rhetoric, that of genre ecologies, and discuss how it avoids some of the limitations of metaphor. Finally, I use an empirical study of computer users to illustrate the genre-ecology framework and contrast it with metaphor.

%B Computers and Composition %V 18 %G eng %N 1 %& 39 %0 Book Section %B Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Scholars %D 2009 %T Leveraging Mobile and Wireless Technologies in Qualitative Research: Some Half-Baked Suggestions %A Spinuzzi, Clay %E Hea, Amy C. Kimme %B Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Scholars %I Hampton Press %P 255-273 %G eng %0 Journal Article %J Technical Communication Quarterly %D 1996 %T Pseudotransactionality, Activity Theory, and Professional Writing Instruction %A Spinuzzi, Clay %B Technical Communication Quarterly %V 5 %P 295-308 %G eng %U http://www.tandfonline.com/doi/abs/10.1207/s15427625tcq0503_3 %R 10.1207/s15427625tcq0503_3 %0 Journal Article %J Journal of Business and Technical Communication %D 2002 %T Toward Integrating Our Research Scope: A Sociocultural Field Methodology %A Spinuzzi, Clay %B Journal of Business and Technical Communication %V 16 %P 5-32 %G eng %0 Book %B Acting with Technology %D 2003 %T Tracing Genres through Organizations: A Sociocultural Approach to Information %A Spinuzzi, Clay %B Acting with Technology %I MIT Press %C Cambridge, MA %G eng %0 Book Section %B 22nd Annual International Conference on Design of Communication: The Engineering of Quality Documentation %D 2004 %T Four Ways to Investigate Assemblages of Texts: Genre Sets, Systems, Repertoires, and Ecologies %A Spinuzzi, Clay %B 22nd Annual International Conference on Design of Communication: The Engineering of Quality Documentation %I Association for Computing Machinery %C Memphis, TN %P 110–116 %G eng %U http://www.lib.ncsu.edu:2268/10.1145/1026533.1026560 %0 Journal Article %J Journal of Business and Technical Communication %D 2011 %T Losing by Expanding: Corralling the Runaway Object %A Spinuzzi, Clay %B Journal of Business and Technical Communication %V 25 %P 449-486 %G eng %0 Journal Article %J IEEE Transactions on Professional Communication %D 2014 %T Making the Pitch: Examining Dialogue and Revisions in Entrepreneurs' Pitch Decks %A Spinuzzi, C. %A Nelson, S. %A Thomson, K. S. %A Lorenzini, F. %A French, R.A. %A Pogue, G. %A Burback, S.D. %A Momberger, J. %B IEEE Transactions on Professional Communication %V 57 %P 158-181 %G eng %U http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=6877737 %R 10.1109/TPC.2014.2342354 %0 Journal Article %J ACM Journal of Computer Documentation %D 2000 %T Genre Ecologies: An Open-System Approach to Understanding and Constructing Documentation %A Spinuzzi, Clay %A Zachry, Mark %B ACM Journal of Computer Documentation %V 24 %P 169–181 %G eng %0 Journal Article %J College Composition and Communication %D 1996 %T Postings on a Genre of Email %A Spooner, Michael %A Yancey, Kathleen %K computer %K dialogue %K genre %B College Composition and Communication %V 47 %P 252–278 %8 1996 %G eng %0 Conference Proceedings %B International Conference on Computational Linguistics and The Proceedings of the 18th Conference on Computational Linguistics %D 2002 %T Text genre detection using common word frequencies %A Stamatatos, E. %A Fakotakis, N. %A Kokkinakis, G. %B International Conference on Computational Linguistics and The Proceedings of the 18th Conference on Computational Linguistics %P 808-814 %G eng %0 Journal Article %J Language@Internet %D 2006 %T The Website as a Domain-Specific Genre %A Stein, Dieter %K digital %K genre %K internet %K medium %K new genre %K technology %K website %X The paper takes an initial look at how the medial conditions of the screen and the Internet define newconstraints for language and style of company websites. The paper first discusses how the impact of bad grammar is enhanced by the salience and universal visibility on the screen. The main part of the paper argues that the language of company websites often represents fossilized rhetorical structures as a paper text hangover from the medial conditions of reading written texts and views this residue as an evolutionary stage of the evolution towards a medially appropriate style. %B Language@Internet %V 3 %P http://www.languageatinternet.de/articles/2006 %8 2006 %G eng %U http://www.languageatinternet.de/articles/2006 %0 Journal Article %J The Communication Review %D 1997 %T Writing Diaries, Reading Diaries: The Mechanics of Memory %A Steinitz, Rebecca %K diary %K genre %K journal %K privacy %K private %K representation %K secrecy %B The Communication Review %V 2 %P 43–58 %8 1997 %G eng %0 Journal Article %J Pedagogy: Critical Approaches to Teaching Literature, Language, Composition, and Culture %D 2002 %T The Better Part of Pedagogy %A Stevens, Scott %K Barton %K Berkenkotter %K Bleich %K Cooper %K Devitt %K genre %K Heath %K materiality %K pedagogy %B Pedagogy: Critical Approaches to Teaching Literature, Language, Composition, and Culture %V 1 %P 373–385 %8 2002 %G eng %0 Journal Article %J Journal of Business and Technical Communication %D 2000 %T Russian Teaching Contracts: An Examination of Cultural Influence and Genre %A Stevens, Betsy %B Journal of Business and Technical Communication %V 14 %P 38-58 %G eng %0 Generic %D 1978 %T Theories of Literary Genre %A Strelka, Joseph P. %K genre %K literature %B Yearbook of Comparative Criticism %I Pennsylvania State University Press %C University Park, Pa %V 8 %8 1978 %G eng %0 Journal Article %J Adaptation %D 2008 %T Team Films in Adaptation: Remembered Stories and Forgotten Books %A Strong, Jeremy %K formula %K genre %K team %X

This article identifies common features of a neglected formula, the team film, in which the films invariably overtake the sourcetexts as the dominant form. Surveying adaptations, such as The Great EscapeThe Italian Job, The Professionals and The First Great Train Robbery, the article demonstrates how in the team film, particular textual elements are consistently used, re-used and modified in a fashion akin to genre

%B Adaptation %V 1 %P 44-57 %G eng %N 1 %0 Journal Article %J Journal of Business and Technical Communication %D 2014 %T Gauging Openness to Written Communication Change: The Predictive Power of Metaphor %A Suchan, Jim %B Journal of Business and Technical Communication %V 28 %P 447-476 %G eng %0 Journal Article %J Journal of Business and Technical Communication %D 1991 %T The Epideictic Rhetoric of Science %A Sullivan, Dale %K criticism %K doxa %K epideictic %K genre %K legitimation %K orthodoxy %B Journal of Business and Technical Communication %V 5 %P 229–245 %8 1991 %G eng %0 Journal Article %J Philosophy and Rhetoric %D 1993 %T The Ethos of Epideictic Encounter %A Sullivan, Dale %K epideictic %K ethos %K genre %K location %B Philosophy and Rhetoric %V 26 %P 113–133 %8 1993 %G eng %0 Journal Article %J Rhetoric Review %D 1993 %T The Epideictic Character of Rhetorical Criticism %A Sullivan, Dale %K community %K criticism %K epideictic %K genre %B Rhetoric Review %V 11 %P 339–349 %8 1993 %G eng %0 Journal Article %J Technical Communication Quarterly %D 2006 %T The Triumph of Users: Achieving Cultural Usability Goals With User Localization %A Sun, Huatong %B Technical Communication Quarterly %V 15 %P 457-481 %G eng %U http://www.tandfonline.com/doi/abs/10.1207/s15427625tcq1504_3 %R 10.1207/s15427625tcq1504_3 %0 Journal Article %J Technical Communication Quarterly %D 1998 %T Feminizing the professional: The government reports of Flora Annie Steel %A Sutcliffe, Rebecca J. %B Technical Communication Quarterly %V 7 %P 153-173 %G eng %U http://www.tandfonline.com/doi/abs/10.1080/10572259809364622 %R 10.1080/10572259809364622 %0 Book %B Cambridge Applied Linguistics Series %D 1990 %T Genre Analysis: English in Academic and Research Settings %A Swales, John M. %E Long, Michael H. %E Richards, Jack C. %K discourse community %K ESP %K genre %K linguistics %B Cambridge Applied Linguistics Series %I Cambridge University Press %C Cambridge %8 1990 %G eng %0 Book Section %B Academic Writing: Intercultural and Textual Issues %D 1996 %T Occluded Genres in the Academy: The Case of the Submission Letter %A Swales, John M. %E Vantola, E. %E Mauranen, A. %K occluded genre %B Academic Writing: Intercultural and Textual Issues %I John Benjamins %C Amsterdam %P 45–58 %8 1996 %G eng %0 Book %B The Cambridge applied linguistics series %D 2004 %T Research genres: explorations and applications %A Swales, John M. %K Academic Authorship. %K Academic writing. %K dissertation defense %K Dissertations %K English language Rhetoric Study and teaching. %K English language Study and teaching (Higher) Foreign speakers. %K genre %K Interdisciplinary approach in education. %K occluded genre %K research article %K Research Methodology. %K science %B The Cambridge applied linguistics series %I Cambridge University Press %C Cambridge, UK ; New York %P xii, 314 p. %8 2004 %@ 05218259460521533341 (pb.) %G eng %0 Book Section %B Genre in a changing world %D 2009 %T Worlds of genre—metaphors of genre %A Swales, JM %E Bazerman, C. %E Bonini, A. %E Figueiredo, D. %B Genre in a changing world %I WAC Clearinghouse and Parlor Press %C Fort Collins, CO %P 3-16 %G eng %0 Journal Article %J Ibérica %D 2012 %T A Text and its Commentaries: Toward a Reception History of 'Genre in Three Traditions' (Hyon 1996) %A Swales, John M. %K English for Specific Purposes %X

Reception histories are retrospectives; they look back at publications and ask
who has cited them, how often, when, where and why. This paper takes an
influential 1996 paper on genre analysis and examines how it has played out
intertextually over the 15 years or so since its publication. The main sources used
have been Google Scholar and the Web of Science. The quantitative results show
that it has been primarily, but not exclusively, cited in ESP publications. The
more qualitative aspect of this investigation reveals that its value for most later
commentators lies in its review-article potential to act as an interpretive frame
for subsequent work. The paper ends with a discussion of whether today we
should accept just “three traditions” for genre analysis and its pedagogical
applications or look further afield.

%B Ibérica %V 24 %P 103–116 %G eng %0 Journal Article %J Written Communication %D 2006 %T Coherent Fragments: The Problem of Mobility and Genred Information %A Swarts, Jason %K genre %K medical writing %K mobile %K PDA %K place %K technology %X Genres embody typified discursive activity that is situated in an ecology oftexts, people, and tools. Within these settings, genres help writers compose recognizable information artifacts. Increasingly, however, many professions are becoming mobile, and mobile technologies (e.g., personal digital assistants [PDAs]) are creating problems of translation as writers attempt to make genres work across contexts. Mobile devices uproot genres from their native contexts, undercutting their ability to mediate discursive activity. The semantically reduced design of PDA-accessible information magnifies these problems by obscuring, but not erasing, genre characteristics that tie information to its native context. Readers must assume the burden of composing meaningful information artifacts,work otherwise offloaded to genres. The author explores the nature of this composition burden in a case study of veterinary students. He finds that context and the degree of mobility both influence student perception of this composition burden. %B Written Communication %V 23 %P 173–201 %8 2006 %G eng %0 Journal Article %J Written Communication %D 2006 %T Coherent Fragments: The Problem of Mobility and Genred Information %A Swarts, Jason %B Written Communication %V 23 %P 173–201 %G eng %0 Journal Article %J Technical Communication Quarterly %D 2007 %T Mobility and Composition: The Architecture of Coherence in Non-places %A Swarts, Jason %B Technical Communication Quarterly %V 16 %P 279-309 %G eng %U http://www.tandfonline.com/doi/abs/10.1080/10572250701291020 %R 10.1080/10572250701291020 %0 Journal Article %J Journal of Technical Writing and Communication %D 2008 %T Information Technologies as Discursive Agents: Methodological Implications for the Empirical Study of Knowledge Work %A Swarts, Jason %B Journal of Technical Writing and Communication %V 38 %P 301-329 %G eng %R 10.2190/TW.38.4.b %0 Journal Article %J Journal of Business and Technical Communication %D 2010 %T Recycled Writing: Assembling Actor Networks From Reusable Content %A Swarts, Jason %B Journal of Business and Technical Communication %V 24 %P 127-163 %G eng %0 Journal Article %J Technical Communication Quarterly %D 2015 %T Help is in the Helping: An Evaluation of Help Documentation in a Networked Age %A Swarts, Jason %B Technical Communication Quarterly %V 24 %P 164–187 %G eng %U http://dx.doi.org/10.1080/10572252.2015.1001298 %R 10.1080/10572252.2015.1001298 %0 Book Section %B Proceedings of the 38th Annual Hawaii International Conference on System Science %D 2005 %T Autopoietic Cybergenres for e-Democracy? Genre Analysis of a Web-Based Discussion Board %A Sæbø, Øystein %A Päivärinta, Tero %E Sprague, Ralph H., Jr. %K cybergenre %K democracy %K e-democracy %K genre %X

The paper discusses genre theory in the field of e-Democracy. A framework for analysing communicative genres related to four stereotypical e-Democracy models is suggested. A case study of a web based discussion board in a municipality illustrates the implications of applying the genre lens to the e-Democracy research and practice, with lessons learned to considered in the future efforts on e-Democracy. Based on observations from the case, a theoretical concept of autopoietic cybergenre is suggested and its potential significance for future e-Democracy initiatives is addressed. An autopoietic cybergenre, such as a web-based discussion board, includes inherent capability for meta-communication enabling continuous structuring of the purpose(s) and parts of the form of the genre in question itself.

%B Proceedings of the 38th Annual Hawaii International Conference on System Science %I IEEE Computer Society Press %C Los Alamitos, CA %P 98c– %8 2005 %G eng