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[629] Bazerman, Charles, and David Russell. Writing Selves/Writing Societies: Research from Activity Perspectives. Fort Collins, CO: The WAC Clearinghouse and Mind, Culture, and Activity, 2003.

[631] Beaufort, Anne. "Learning the Trade: A Social Apprenticeship Model for Gaining Writing Expertise." Written Communication 17 (2000): 185-223.

[632] Beebee, Thomas O.. The Ideology of Genre: A Comparative Study of Generic Instability. University Park, PA: Pennsylvania State University Press, 1994.

[634] Benoit, William L.. "Beyond Genre Theory: The Genesis of Rhetorical Action." Communication Monographs 67 (2000): 178-192.

[635] Bergmann, Jörg R., and Thomas Luckmann. "Reconstructive Genres of Everyday Communication." In Aspects of Oral Communication, edited by Uta Quasthoff, 289-304. Berlin: DeGruyter, 1994.

[637] Berkenkotter, Carol, and Thomas N. Huckin. "Rethinking Genre from a Sociocognitive Perspective." Written Communication 10 (1993): 475-509.

[640] Berkenkotter, Carol, and Thomas N. Huckin. "News Value in Scientific Journal Articles." In Genre Knowledge in Disciplinary Communication: Cognition/Culture/Power, 27-44. Hillsdale, NJ: Lawrence Erlbaum Associates, 1995.

[636] Berkenkotter, Carol. "Genre Systems at Work: DSM-IV and Rhetorical Recontextualization in Psychotherapy Paperwork." Written Communication 18 (2001): 326-349.

[637] Berkenkotter, Carol, and Thomas N. Huckin. "Rethinking Genre from a Sociocognitive Perspective." Written Communication 10 (1993): 475-509.

[646] Bitzer, Lloyd F.. "The Rhetorical Situation." Philosophy and Rhetoric 1 (1968): 1-14.

[647] Bitzer, Lloyd F.. "Functional Communication: A Situational Perspective." In Rhetoric in Transition: Studies in the Nature and Uses of Rhetoric, edited by Eugene E. White, 21-38. University Park, PA: Pennsylvania State University Press, 1980.

[648] Black, Edwin. Rhetorical Criticism: A Study in Method. Madison, WI: University of Wisconsin Press, 1978.

[654] Boyne, Roy. "Classification." Theory, Culture, & Society 23 (2006): 21-50.

[657] Brinton, Alan. "Situation in the Theory of Rhetoric." Philosophy and Rhetoric 14 (1981): 234-247.

[662] Burke, Kenneth. A Grammar of Motives. Berkeley: University of California Press, 1969.

[663] Burke, Kenneth. "The Rhetorical Situation." In Communication: Ethical and Moral Issues, edited by Lee Thayer, 263-275. New York: Gordon and Breach, 1973.

[666] Campbell, Karlyn Kohrs, and Kathleen Hall Jamieson. Deeds Done in Words: Presidential Rhetoric and the Genres of Governance. Chicago: University of Chicago Press, 1990.

[1245] Cardullo, R.J. "Engendering genre: what creates a new genre, particularly in so relatively young an artistic form as film? The same thing that creates a new genre in other art forms--a combination of social perception and aesthetic revision, or social change and." CineAction, no. 86 (2012).