@article {599, title = {{\textquoteright}Just the Boys Playing on Computers{\textquoteright}: An Activity Theory Analysis of Differences in the Cultures of Two Engineering Firms}, journal = {Journal of Business and Technical Communication}, volume = {15}, year = {2001}, month = {2001}, pages = {164{\textendash}194}, keywords = {activity theory, engineering, genre}, author = {Artemeva, Natalia and Freedman, Aviva} }