01174nas a2200121   4500008004100000245004100041210004100082300001000123490000700133520081800140100001900958856007500977       2011                        eng d00aSocial Media as Communicative Genres0 aSocial Media as Communicative Genres  a55-710 v273 a<p>As a focus of study, &lsquo;social media&rsquo; tend to lack definitional clarity and grounding in theories of media and text. This paper establishes and discusses a conceptual framework for defining social media as communicative genres, constituted by the interplay between interactive functionalities configured at the software level and the invocation and appropriation of various software functionalities to achieve specific purposes in and through users&rsquo; actual communicative practices. I suggest that social media might be seen as particularly dynamic genres, subject to continuous disruption and uncertainty,owing to their deinstitutionalised and participatory character, and the shifting roles of producers and recipients in the networks and conversations that make up social media content.</p>
1 aLomborg, Stine  uhttp://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/4012