@article {RN67, title = {A masterpiece in a new genre: The rhetorical negotiation of two audiences in Schr{\"o}dinger{\textquoteright}s {\textquoteright}What is Life?{\textquoteright}}, journal = {Technical Communication Quarterly}, volume = {3}, number = {1}, year = {1994}, pages = {7/17/2015}, doi = {10.1080/10572259409364555}, url = {http://www.tandfonline.com/doi/abs/10.1080/10572259409364555}, author = {Ceccarelli, Leah} }