@article {RN145, title = {Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands}, journal = {IEEE Transactions on Professional Communication}, volume = {55}, number = {2}, year = {2012}, pages = {122-141}, doi = {10.1109/TPC.2012.2194602}, url = {http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=6203647}, author = {Hendriks, B. and van Meurs, F. and Korzilius, H. and le Pair, R. and le Blanc-Damen, S} }