@article {RN182, title = {Seeing and Listening: A Visual and Social Analysis of Optometric Record-Keeping Practices}, journal = {Journal of Business and Technical Communication}, volume = {21}, number = {4}, year = {2007}, pages = {343-375}, author = {Varpio, Lara and Spafford, Marlee M. and Schryer, Catherine F. and Lingard, Lorelei} }