@inbook {776, title = {Celluloid Rhetoric: On Genres of Documentary}, booktitle = {Form and Genre: Shaping Rhetorical Action}, year = {1978}, note = {+}, month = {1978}, pages = {139{\textendash}161}, publisher = {Speech Communication Association}, organization = {Speech Communication Association}, address = {Falls Church, VA}, keywords = {genre}, author = {Gronbeck, Bruce}, editor = {Campbell, Karlyn Kohrs and Jamieson, Kathleen Hall} }