@article {1157, title = {"Light Green Doesn{\textquoteright}t Mean Hydrology!": Toward a Visual-Rhetorical Framework for Interface Design}, journal = {Computers and Composition}, volume = {18}, year = {2001}, chapter = {39}, abstract = {

The utility of metaphor as a visual\–rhetorical design framework has diminished dramatically, and continues to erode. Metaphor has two important limitations as it is commonly applied in interface design: (a) metaphors are\ indexical, pointing to physical artifacts that they represent, and (b) metaphors are\ static, that is, unwavering in their indexicality. Both assumptions are demonstrably flawed. In this article, I first critically examine metaphor\’s limitations as a visual\–rhetorical framework for designing, evaluating, and critiquing user interfaces. Next, I outline an alternate framework for visual rhetoric, that of\ genre ecologies, and discuss how it avoids some of the limitations of metaphor. Finally, I use an empirical study of computer users to illustrate the genre-ecology framework and contrast it with metaphor.

}, author = {Spinuzzi, Clay} } @article {1158, title = {"Light Green Doesn{\textquoteright}t Mean Hydrology!": Toward a Visual-Rhetorical Framework for Interface Design}, journal = {Computers and Composition}, volume = {18}, year = {2001}, chapter = {39}, abstract = {

The utility of metaphor as a visual\–rhetorical design framework has diminished dramatically, and continues to erode. Metaphor has two important limitations as it is commonly applied in interface design: (a) metaphors are\ indexical, pointing to physical artifacts that they represent, and (b) metaphors are\ static, that is, unwavering in their indexicality. Both assumptions are demonstrably flawed. In this article, I first critically examine metaphor\’s limitations as a visual\–rhetorical framework for designing, evaluating, and critiquing user interfaces. Next, I outline an alternate framework for visual rhetoric, that of\ genre ecologies, and discuss how it avoids some of the limitations of metaphor. Finally, I use an empirical study of computer users to illustrate the genre-ecology framework and contrast it with metaphor.

}, author = {Spinuzzi, Clay} } @inbook {1159, title = {Leveraging Mobile and Wireless Technologies in Qualitative Research: Some Half-Baked Suggestions}, booktitle = {Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Scholars}, year = {2009}, pages = {255-273}, publisher = {Hampton Press}, organization = {Hampton Press}, author = {Spinuzzi, Clay}, editor = {Hea, Amy C. Kimme} } @article {RN211, title = {Losing by Expanding: Corralling the Runaway Object}, journal = {Journal of Business and Technical Communication}, volume = {25}, number = {4}, year = {2011}, pages = {449-486}, author = {Spinuzzi, Clay} }