@inbook {663,
	title = {The Rhetorical Situation},
	booktitle = {Communication: Ethical and Moral Issues},
	year = {1973},
	note = {+ au},
	month = {1973},
	pages = {263{\textendash}275},
	publisher = {Gordon and Breach},
	organization = {Gordon and Breach},
	address = {New York},
	keywords = {genre, situation},
	author = {Burke, Kenneth},
	editor = {Thayer, Lee}
}
