@article {912,
	title = {Genre and the Museum Exhibition},
	journal = {Linguistics and the Human Sciences},
	volume = {2},
	year = {2006},
	month = {2006},
	pages = {299{\textendash}317},
	abstract = {This paper applies a linguistic understanding of genre to the domain of museumexhibitions, interpreting these exhibitions as communicative texts. Genre will be seen
to be not just a useful metaphor, but an important analytical tool in approaching the
analysis of museum exhibitions as texts. Two concurrent exhibitions from a science
and technology museum are compared in terms of genre, and it is argued that genre
is a useful tool for identifying their distinctive social purposes. It is also noted that
the unique nature of these complex, three-dimensional, multimodal texts requires
some of the linguistic understandings of genre to be adapted. Connections are made
both {\textquoteleft}below{\textquoteright}, to aspects of register variation, and {\textquoteleft}above{\textquoteright}, to the ideological stance and
communicative potential of the museum as a whole as a communicative entity.
},
	keywords = {genre, multimodal, museum, systemic-functional linguistics, text},
	author = {Ravelli, Louise J.}
}
