@article {1763,
	title = {The Pervasive Power of PowerPoint: How a Genre of Professional Communication Permeates Organizational Communication},
	journal = {Organization Studies},
	volume = {34},
	year = {2013},
	pages = {1777 - 1801},
	abstract = {<p>This paper examines the pervasive role of Microsoft{\textquoteright}s presentation software PowerPoint as a genre of professional and organizational communication. Frequently, PowerPoint is not only used for the primary function it was initially designed for, i.e., facilitating live presentations, but also for alternative purposes such as project documentation. Its application in a neighboring domain, however, poses a functional dilemma: does the PowerPoint genre preserve the features of its primary function, i.e., presentation, or rather adapt to the new function, i.e., documentation? By drawing on a communication-centered perspective, this paper examines PowerPoint{\textquoteright}s role in the domain of project documentation as a clash between the constitutive affordances of professional and of organizational communication. To investigate this issue empirically, I conducted a case study at a multinational business consulting firm. The study allows identification of three distinct PowerPoint subgenres, which differ in how they adapt to the function of project documentation. This paper contributes to organization studies by specifying the boundary conditions under which a genre of professional communication such as PowerPoint can be expected to maintain its genre-inherent characteristics even in the face of contradictory organizational requirements and to impose these characteristics on a neighboring domain of organizational communication practices.</p>
},
	keywords = {documentation, oral presentation, organizational communication, powerpoint},
	issn = {0170-8406},
	doi = {10.1177/0170840613485843},
	url = {http://journals.sagepub.com/doi/10.1177/0170840613485843http://journals.sagepub.com/doi/pdf/10.1177/0170840613485843http://journals.sagepub.com/doi/pdf/10.1177/0170840613485843http://journals.sagepub.com/doi/full-xml/10.1177/0170840613485843},
	author = {Schoeneborn, Dennis}
}
@article {963,
	title = {Genre Ecologies: An Open-System Approach to Understanding and Constructing Documentation},
	journal = {ACM Journal of Computer Documentation},
	volume = {24},
	year = {2000},
	note = {+ pdf rhet+ pdf 702
},
	month = {2000},
	pages = {169{\textendash}181},
	abstract = {Arguing that current approaches to understanding and constructingcomputer documentation are based on the flawed assumption
that documentation works as a closed system, the authors present
an alternative way of thinking about the texts that make computer
technologies usable for people. Using two historical case studies,
the authors describe how a genre ecologies framework provides
new insights into the complex ways that people use texts to
make sense of computer technologies. The framework is designed
to help researchers and documentors account for contingency,
decentralization, and stability in the multiple texts the people use
while working with computers. The authors conclude by proposing
three heuristic tools to support the work of technical communicators engaged in developing documentation today: exploratory questions, genre
ecology diagrams, and organic engineering.
},
	keywords = {contingency, decentralization, documentation, ecology, genre, open system, stability, system},
	author = {Spinuzzi, Clay and Zachry, Mark}
}
