TY - JOUR T1 - Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands JF - IEEE Transactions on Professional Communication Y1 - 2012 A1 - Hendriks, B. A1 - van Meurs, F. A1 - Korzilius, H. A1 - le Pair, R. A1 - le Blanc-Damen, S VL - 55 SP - 122-141 UR - http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=6203647 ER -