TY - JOUR T1 - Television Before Television Genre: The Case of Popular Music JF - Journal of Popular Film and Television Y1 - 2003 A1 - Forman, Murray KW - emerging KW - genre KW - new KW - origin KW - production KW - programming KW - standards KW - television AB - The author argues the valueof a historical approach to televi sion genre research and the need to reconsider lhe terms in which COntemporary genre theory addresses television in its nascent stage. Primary analytical emphasis is placed on emergent rechnical practices and industrial discourses that preceded the estab lishment of consistent or regu huly deployed television genre categories. By specifically analyzing early popular Illusic programmjng. the author seeks to illuminate the processes through which genre conventions were conceived and formalized in what was then, and remains. an essen tial facet of television production. VL - 31 SP - 5–16 N1 - + pdf ER -