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[772] Mode, Medium, and Genre: A Case Study of Decisions in New-Media Design." Journal of Business & Technical Communication 22 (2008): 65-91.
"[794] A Model for Describing 'New' and 'Old' Properties of CMC Genres: The Case of Digital Folklore." In Genres in the Internet: Issues in the Theory of Genre, edited by Janet Giltrow and Dieter Stein, 239-262. Amsterdam: John Benjamins, 2009.
"[904] A Model of Hierarchical Meanings in Coherent Conversation and a Study of Indirect Responses." Communication Monographs 46 (1979): 76-87.
"[959] Modeling Genre Ecologies." In 20th Annual International Conference on Computer Documentation, 200-207. ACM Press, 2002.
"[RN14] Models and the Teaching of Technical Writing." Journal of Technical Writing and Communication 19 (1989): 69-81.
"[619] Modern Evolution of the Experimental Report in Physics: Spectroscopic Articles in Physical Review, 1893–1980." Social Studies of Science 14 (1984): 163-196.
"[722] Modern Genre Theory. New York: Pearson Education, 2000.
[812] The Modern Novel from a Sociological Perspective: Towards a Strategic Use of the Notion of Genres." Journal of Narrative Theory 38 (2008): 378-397.
"[658] Modern Rhetoric. New York: Harcourt Brace Jovanovich, 1979.
[1266] The moral self and ethical dialogism: Three genres." Philosophy and Rhetoric 28, no. 4 (1995): 276-299.
"[1134] More than Just Remixing: Uptake and New Media Composition." Computers and Composition 30, no. 3 (2013): 183-196.
"[1131] More than Just Remixing: Uptake and New Media Composition." Computers and Composition 30, no. 3 (2013): 183-196.
"[1128] More than Just Remixing: Uptake and New Media Composition." Computers and Composition 30, no. 3 (2013): 183-196.
"[736] A Motive View of Communication." Quarterly Journal of Speech 56 (1970): 131-139.
"[RN101] The Mundane, Power, and Symmetry: A Reading of the Field with Dorothy Winsor and the Tradition of Ethnographic Research." Technical Communication Quarterly 20 (2011): 353-383.
"[1296] Music Genres and Corporate Cultures. London: Routledge, 1999.
[999] 'Mutt Genres' and the Goal of FYC: Can We Help Students Write the Genres of the University?" College Composition and Communication 60 (2009): 756-789.
"[993] The Myth of the Rhetorical Situation." Philosophy and Rhetoric 6 (1973): 154-161.
"[893] Narrating the Self." Annual Reviews of Anthropology 25 (1996): 19-43.
"[1046] Narrative counselling: Social and linguistic processes of change. London: John Benjamins, 2004.
[1427] Narrative inquiry and the researching of academic and professional genres. ." In Narratives in Academic and Professional Genres , pp. 497-501. Bern: Peter Lang, 2013.
"[RN47] The Nature, Classification, and Generic Structure of Proposals." Journal of Technical Writing and Communication 19 (1989): 317-351.
"[1174] Navigating the Current of Economic Policy: Written Genres and the Distribution of Cognitive Work at a Financial Institution." Mind, Culture, and Activity 4, no. 4 (1997): 238-255.
"[1281] Negotiating Claims to Journalism: Webloggers' Orientation to News Genres." Convergence 10, no. 4 (2004): 33-54.
"[1278] Neoliberal frames and genre of inequality: Recession-era chick flicks and male-centered corporate melodrama." European Journal of Cultural Studies 16, no. 3 (2013): 344-361.
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