|Title||Rhetorical Scarcity: Spatial and Economic Inflections on Genre Change|
|Publication Type||Journal Article|
|Year of Publication||2012|
|Journal||College Composition and Communication|
|Keywords||genre, history, professional, rhetoric, science|
This study examines how changes in a key scientific genre supported anthropology’s early twentieth-century bid for scientific status. Combining spatial theories of genre with inflections from the register of economics, I develop the concept of rhetorical scarcity to characterize this genre change not as evolution but as manipulation that produces a manufactured situation of intense rhetorical constraint.