Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands

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TitleStyle Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands
Publication TypeJournal Article
Year of Publication2012
AuthorsHendriks, B., F. van Meurs, H. Korzilius, R. le Pair, and S le Blanc-Damen
JournalIEEE Transactions on Professional Communication
Volume55
Pagination122-141
URLhttp://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=6203647
DOI10.1109/TPC.2012.2194602