标题 | Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands |
Publication Type | Journal Article |
Year of Publication | 2012 |
Authors | Hendriks, B., F. van Meurs, H. Korzilius, R. le Pair, and S le Blanc-Damen |
Journal | IEEE Transactions on Professional Communication |
音量 | 55 |
Pagination | 122-141 |
网址 | http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=6203647 |
DOI | 10.1109/TPC.2012.2194602 |