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[1143] The Seneca Review Special Issue on the Lyric Essay., 2007.
[692] "Rhetoric and Its Situations." Philosophy and Rhetoric 7 (1974): 175-186.
[739] "The Role of Site Features, User Attributes, and Information Verification Behaviors on the Perceived Credibility of Web-Based Information." New Media & Society 9 (2007): 319-342.
[762] "What a Language Is Good for: Language Socialization, Language Shift, and the Persistence of Code-Specific Genres in St. Lucia." Language in Society 34 (2005): 327-361.
[866] "The Rhetoric of Disaster: The Presidential Natural Disaster Address as an Emergent Genre." Relevant Rhetoric 2 (2011).
[838] "Genre and Field in Critical Discourse Analysis: A Synopsis." Discourse and Society 4 (1993): 193-223.
[980] "Communicating a Global Reach: Inflight Magazines as a Globalizing Genre in Tourism." Journal of Sociolinguistics 7 (2003): 579-606.
[1227] "Dismantling the guitar hero? A case of prodused parody and disarmed subversion." Convergence: The International Journal of Research into New Media Technologies 19, no. 1 (2013): 63-76.
[969] "The Epideictic Rhetoric of Science." Journal of Business and Technical Communication 5 (1991): 229-245.
[971] "The Epideictic Character of Rhetorical Criticism." Rhetoric Review 11 (1993): 339-349.
[634] "Beyond Genre Theory: The Genesis of Rhetorical Action." Communication Monographs 67 (2000): 178-192.
[648] Rhetorical Criticism: A Study in Method. Madison, WI: University of Wisconsin Press, 1978.
[807] "The Emergence of Poetic Genre Theory in the Sixteenth Century." Modern Language Quarterly: A Journal of Literary History 59 (1998): 139-169.
[722] Modern Genre Theory. New York: Pearson Education, 2000.
[1291] Hacking Science: Emerging Parascientific Genres and Public Participation in Scientific Research. Vol. Communication, Rhetoric, and Digital Media. Raleigh, NC: North Carolina State University Institutional Repository, 2014.
[997] "The Art of Invective: Performing Identity in Cyberspace." New Media & Society 4 (2002): 51-70.
[706] Interactive Influence of Genre Familiarity, Star Power, and Critics' Reviews in the Cultural Goods Industry: The Case of Motion Pictures In Psychology and Marketing. Vol. 22., 2005.
[761] "Displaying Race: Cultural Projection and Commemoration." In Rhetorics of Display, edited by Lawrence J. Prelli, 177-196. Columbia, SC: University of South Carolina Press, 2006.
[882] "Audiences Talking Genre: Television Talk Shows and Cultural Hierarchies." Journal of Popular Film and Television 31 (2003): 36-46.
[1307] "Discourse, History, Fiction: Language and Aboriginal History." Australian Journal of Cultural Studies 1, no. 1 (1983): 71-79.
[773] "Introduction to Special Issue on The Forms of Power and the Power of Forms in the Renaissance." Genre 15 (1982): 3-6.
[874] "Rhetorical Community: The Cultural Basis of Genre." In Genre and the New Rhetoric, edited by Aviva Freedman and Peter Medway, 67-78. London: Taylor and Francis, 1994.
[1404] "Speech Pedagogy Beyond the Basics: A Study of Instructional Methods in the Advanced Public Speaking Course." Communication Education 53, no. 4 (2004): 234-252.
[860] Convention, 1500–1750. Cambridge, MA: Harvard University Press, 1980.
[824] "The Gnome in the Front Yard and Other Public Figurations of Self-Presentation on Personal Home Pages." Biography 26 (2003): 66-83.