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[641] Bernstein, Richard J.. The Pragmatic Turn. Cambridge: Polity, 2010.
[642] Bhatia, Vijay K.. Analysing Genre: Language Use in Professional Settings In Applied Linguistics and Language Study, Edited by Christopher N. Candlin. London: Longman, 1993.
[643] Bhatia, Vijay K.. "The Power and Politics of Genre." World Englishes 16 (1997): 359-371.
[644] Bhatia, Vijay K.. Worlds of Written Discourse In Advances in Applied Linguistics, Edited by Christopher N. Candlin and Srikant Sarangi. London: Continuum, 2004.
[RN130] Bhatia, A. "The Corporate Social Responsibility Report: The Hybridization of a ìConfusedî Genre (2007ñ2011)." IEEE Transactions on Professional Communication 55 (2012): 221-238.
[1149] Bhatia, Vijay K.. "The Power and Politics of Genre." World Englishes 16, no. 3 (1997): 359-371.
[1152] Bhatia, Vijay K.. Analysing Genre: Language Use in Professional Settings. London: Longman, 1993.
[1194] Bhatia, V.K.. "Genre-mixing and in professional communication: the case of 'private intentions' v. 'socially recognized purposes'." In Explorations in English for Professional Communication. Hong Kong: Department of English, City University of Hong Kong, 1995.
[1217] Birch-Bayley, Nicole. "Terror in Horror Genres: The Global Media and the Millennial Zombie." The Journal of Popular Culture 45, no. 6 (2012): 1137-1151.
[RN30] Bisaillon, Jocelyne, Isabelle Clerc, and Jacques Ladouceur. "A Computer Writing Environment for Professional Writers and Students Learning to Write." Journal of Technical Writing and Communication 29 (1999): 185-202.
[645] Bishop, Wendy, and Hans Ostrom. Genre and Writing: Issues, Arguments, Alternatives. Portsmouth, NH: Boynton/Cook Heinemann, 1997.
[646] Bitzer, Lloyd F.. "The Rhetorical Situation." Philosophy and Rhetoric 1 (1968): 1-14.
[647] Bitzer, Lloyd F.. "Functional Communication: A Situational Perspective." In Rhetoric in Transition: Studies in the Nature and Uses of Rhetoric, edited by Eugene E. White, 21-38. University Park, PA: Pennsylvania State University Press, 1980.
[648] Black, Edwin. Rhetorical Criticism: A Study in Method. Madison, WI: University of Wisconsin Press, 1978.
[649] Black, Edwin. "The Sentimental Style as Escapism, or the Devil with Dan'l Webster." In Form and Genre: Shaping Rhetorical Action, edited by Karlyn Kohrs Campbell and Kathleen Hall Jamieson, 75-86. Falls Church, VA: Speech Communication Association, 1978.
[RN72] Blakeslee, Ann M.. "Bridging the Workplace and the Academy: Teaching Professional Genres through Classroom-Workplace Collaborations." Technical Communication Quarterly 10 (2001): 169-192.
[1402] Devitt, Amy J.. "A proposal for teaching genre awareness and antecedent genres." In Writing Genres. Carbondale, IL: Southern Illinois University Press, 2004.
[1263] Bleich, David. Know and Tell: A Writing Pedagogy of Disclosure, Genre, and Membership. Westport, CT: Boynton/Cook, 1998.
[1262] Bleich, David. "Genders of Writing." Journal of Advanced Composition 9, no. 1-2 (1989): 10-25.
[650] Bleich, David. "The Materiality of Language and the Pedagogy of Exchange." Pedagogy 1 (2001): 117-141.
[651] Bleich, David. "Materiality, genre, and language use: Introduction." College English 65 (2003): 469-475.
[RN29] Blyler, Nancy Roundy. "The Components of Purpose and Professional-Communication Pedagogy." Journal of Technical Writing and Communication 18 (1988): 23-33.
[RN191] Blythe, Jeffrey T. Grabill, and Kirk Riley. "Action Research and Wicked Environmental Problems: Exploring Appropriate Roles for Researchers in Professional Communication." Journal of Business and Technical Communication 22 (2008): 272-298.
[RN79] Blythe, Stuart, Claire Lauer, and Paul G. Curran. "Professional and Technical Communication in a Web 2.0 World." Technical Communication Quarterly 23 (2014): 265-287.
[1330] Boer, Roland. Bakhtin and Genre Theory in Biblical Studies In Society of Biblical Literature. Annual Meeting. San Antonio, TX: Society of Biblical Literature , 2004.