| Title | Seeing and Listening: A Visual and Social Analysis of Optometric Record-Keeping Practices |
| Publication Type | Journal Article |
| Year of Publication | 2007 |
| Authors | Varpio, Lara, Marlee M. Spafford, Catherine F. Schryer, and Lorelei Lingard |
| Journal | Journal of Business and Technical Communication |
| Volume | 21 |
| Pagination | 343–375 |
| Keywords | genre, health care, medical case presentation, patient record, visual rhetoric |
