タイトル | Persuasive Techniques Used in Fundraising Messages |
Publication Type | Journal Article |
Year of Publication | 2002 |
著者 | Spears, Lee A. |
Journal | Journal of Technical Writing and Communication |
ボリューム | 32 |
Pagination | 245-265 |
DOI | 10.2190/BE4V-QJNC-Q97H-DFXN |