When doing research on design and genre development in digital media and for mobile platforms based on a combination of analysis and practical development, integrating the different aspects in a coherent model presents a challenge. This article outlines such a model, in which design is key to understanding the relationships between technology, genre, and practical development. The model is based on research on digital media and practical development of services for mobile devices. Overall, the model contributes to a methodology that combines genre studies and design-related research.