Genre systems: Structuring interaction through communicative norms

TítuloGenre systems: Structuring interaction through communicative norms
Tipo de publicaciónJournal Article
Year of Publication2002
AutoresYates, JoAnne, and Wanda Orlikowski
JournalJournal of Business Communication
Volumen39
Pagination13–35
Palabras clavecollaboration, digital media, genre, system, team, technology
Resumen

In this paper we demonstrate that teams may use genre systems—sequences of interrelated communicative actions_deliberately or habitually, to structure their collaboration. Using data over a seven-month period from three teams' use of a collaborative electronic technology, Team Room, we illustrate that genre systems are a means of structuring six dimensions of communicative interaction: purpose (why), content (what), participants (who/m), form (how), time (when), and place (where). We suggest that researchers and users may benefit from explicitly recognizing the role genre systems can play in collaboration and from examining changes in these six dimensions accompanying changes in electronic technology.

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