| Título | Persuasive Techniques Used in Fundraising Messages |
| Tipo de publicación | Journal Article |
| Year of Publication | 2002 |
| Autores | Spears, Lee A. |
| Journal | Journal of Technical Writing and Communication |
| Volumen | 32 |
| Pagination | 245-265 |
| DOI | 10.2190/BE4V-QJNC-Q97H-DFXN |