| Title | Style Congruency and Persuasion: A Cross-cultural Study Into the Influence of Differences in Style Dimensions on the Persuasiveness of Business Newsletters in Great Britain and the Netherlands |
| Publication Type | Journal Article |
| Year of Publication | 2012 |
| Authors | Hendriks, B., F. van Meurs, H. Korzilius, R. le Pair, and S le Blanc-Damen |
| Journal | IEEE Transactions on Professional Communication |
| Volume | 55 |
| Pagination | 122-141 |
| URL | http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=6203647 |
| DOI | 10.1109/TPC.2012.2194602 |
